Moz Pro
NewSimplify SEO, own AI search, and grow faster
#5 of 58 in SEO Tools500,000 customers (per moz.com)31% positive in AI answers
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
- Moz Pro ranks #5 of 58 in SEO Tools with an AI visibility score of 25.9 (SlateIndex, Nov 2, 2026).
- Moz Pro is most visible on ChatGPT (34.1) and least on Perplexity (15).
- AI engines name Moz Pro in 21 of the 30 SEO Tools buyer prompts SlateIndex tracks.
- semrush.com is the source AI engines cite most in answers about Moz Pro, with 20 citations.
About
Company details for Moz Pro
Moz Pro is an SEO software toolkit for keyword research, competitive and link research, rank tracking, site audits and domain metrics. It also tracks how often a brand appears in AI-generated answers across chosen prompts and AI models. It ranks #5 of 58 in SEO Tools on SlateIndex and has a visibility score of 25.9 in the latest weekly run.
It has raised about $29M. Its differentiator: proprietary SEO metrics such as Domain Authority, Page Authority and Brand Authority, which Moz has published since 2004.
- Website
- moz.com
- Categories
- SEO Tools
- Company type
- Division of Ziff Davis
- Funding
- Series C · $29M raised
- Customers
- 500,000 · per moz.com
- Pricing
- Free; paid from $49 / mo · flat tiers
- Free trial
- Free plan available
- Deployment
- Cloud-based software as a service
- Platforms
- Web browser, Chrome extension (MozBar Premium)
- Support
- 24-hour online support, Help Hub, Moz Q&A forum, 1-on-1 walkthrough
Read from moz.com, g2.com, facebook.com, datanyze.com, owler.com, tracxn.com · refreshed Nov 2, 2026.
AI visibility
Latest weekly run · Nov 2 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
Changes appear after the second weekly run in SEO Tools. Semrush leads the category at 64.3%.
Media
Website and product screenshots for Moz Pro
AI mentions & citations
Recent answers that name Moz Pro
How much does an SEO tool cost per month?
Moz Pro Standard: ~$99/month (or ~$79/month billed annually)
Which SEO tool offers a free trial?
Moz Pro — Offers a 30-day free trial , making it one of the longest test drives for deep keyword research and site…
Which SEO Tools tools offer annual discounts?
Popular SEO tools providing annual billing reductions include: Moz Pro Pricing : Offers savings across its tiers when billed yearly (dropping the Standard plan down to $79/mo from $99/mo, Medium to $143/mo from $179/mo,…
Which SEO tool offers a free trial?
Longest reported trial: Moz Pro.
What is the difference between an SEO tool and Marketing Automation?
How much does an SEO tool cost per month?
What is the typical pricing model for SEO Tools software?
Which SEO Tools tools offer annual discounts?
Best for budget-conscious SEO professionals: Moz Pro.
Products & features
What Moz Pro sells
Moz Pro
All-in-one SEO and AI visibility toolkit with keyword research, rank tracking, site audits, link research and domain metrics.
Moz Local
Local SEO tool for managing business listings, reviews, social posts and local rank tracking across locations.
STAT
Large-scale daily rank tracking platform for keyword sets in the thousands or more, with SERP feature and share of voice analytics.
Moz API
API for Moz metrics such as Domain Authority, Page Authority, Brand Authority and link data, for building custom tools and dashboards.
Strengths engines cite
- structured educational resources
- industry-standard metrics like Domain Authority
- 30-day free trial, one of the longest
- cost-effective, user-friendly alternative for foundational tracking and local SEO
- simpler, lower-cost all-in-one platform good for beginners and small teams
Target market & buyers
Agencies, in-house marketing teams and individual consultants
Notable customers include Chesapeake Regional Healthcare, Go Fish Digital, Hum, Zillow, Intellitonic, TopSpot, Amsive.
| Industry | Primary use case |
|---|---|
| Healthcare | Correcting and managing local business listings and reviews across many physician offices and facilities |
| Marketing agencies | Tracking keyword rankings, site health and client reporting for SEO clients |
Funding & recent developments
Funding
| Round | Year | Amount |
|---|---|---|
| Series A | 2007 | $1M |
| Series B | 2012 | $18M |
| Series C | 2016 | $10M |
| Latest known round | Total raised |
|---|---|
| Series C | $29M |
Recent developments
- Sep 2026CompanyMozCon London 2026 speaker lineup announced
Moz announced the speaker lineup for its MozCon London 2026 conference, held on November 13, 2026.
- May 2026PartnershipStudio 1119 expands Moz partnership
Studio 1119 expanded its partnership with Moz; its CataSEO product uses Powered by Moz SEO reporting.
Competitive landscape
How Moz Pro compares with its top three alternatives
Moz Pro most often appears alongside Semrush, Ahrefs, SE Ranking in AI answers.
| Brand | Visibility | Share of voice | vs last week | Starting price |
|---|---|---|---|---|
| Moz Pro | 25.9% | 6.8% | New | Free plan |
| Semrush | 64.3% | 12.3% | New | Free plan |
| Ahrefs | 56% | 12% | New | Free plan |
| SE Ranking | 27.6% | 7.3% | New | $129 / mo |
| Google Search Console | 47.3% | 9.9% | New | Pricing not available |
What AI answers say
Sentiment and themes from the answers that mention this brand
Positive 31% · Neutral 60% · Mixed 9% of 35 engine answers that mention Moz Pro
Praised for
- structured educational resources
- industry-standard metrics like Domain Authority
- 30-day free trial, one of the longest
- cost-effective, user-friendly alternative for foundational tracking and local SEO
- simpler, lower-cost all-in-one platform good for beginners and small teams
Criticised for
Pricing
Flat tiers pricing with a free plan
Cite as: SlateIndex, “Moz Pro AI visibility profile”, https://slateindex.ai/brand/moz-pro, data of Nov 2, 2026. Licence: CC BY 4.0.