Plausible vs Semrush

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Plausible is the stronger AI pick in Web Analytics: it has a visibility score of 31.7 versus 2.4 for Semrush, and ranks ahead in 100% of the answers that name both.

Choose Plausible if…

You want the brand AI engines rank higher (31.7 vs 2.4)
AI answers describe it more positively (54% vs 49% positive)
You need a self-hosted or on-premises option
Lightweight, privacy-friendly analytics

Choose Semrush if…

You prefer a larger, established vendor (1,001–5,000 employees)
Widely recommended as a top-tier all-in-one platform for broad suites
Strong keyword research, competitor analysis, and site auditing
Strongest overall all-in-one SEO choice for most businesses

AI visibility side by side

Latest weekly run · Nov 2

Metric	Plausible	Semrush
Visibility score	31.7%	2.4%
Change vs last week	New	New
Rank in Web Analytics	#3	#24
Share of voice	8%	0.8%
Mentions this run	40	4
Positive in AI answers	54%	49%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Plausible 0pp · Semrush 0pp over 0 weekly runs.

Engine by engine

Plausible leads on 3 of 3 engines

ChatGPT

33.5%

AI Mode

30.2%

2.6%

Perplexity

31.3%

4.4%

PlausibleSemrush

Head to head in AI answers

2 engine answers name both brands

2Plausible ranked higher

0Semrush ranked higher

Prompt	Engine	Plausible	Semrush
What are the best Web Analytics tools in 2026?	Perplexity	#2	#17
Official website of the top web analytics tool vendors	Perplexity	#12	#15

Features, pricing & fit

Dimension	Plausible	Semrush
Pricing model	—	Flat tiers
Entry price	—	Free; paid from $139 / mo
Free plan	—	Yes
Deployment	Managed cloud (EU-hosted) or self-hosted community edition	—
Support	Priority support (Enterprise plan), Documentation, Contact form	Help Center and Basic Onboarding, Enterprise SLA and 24/7 support, Dedicated account manager
Founded	2018	2008
Headquarters	Tartu, Estonia	Boston, MA
Employees	1–10	1,001–5,000
Funding	Bootstrapped	IPO
Best for	Website owners and teams who find Google Analytics more complex than they need	Freelancers and small businesses through to agencies and enterprises managing multiple brands, regions and teams.