Retell AI vs Zapier

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Zapier is the stronger AI pick in AI Agents: it has a visibility score of 13.5 versus 2 for Retell AI, and ranks ahead in 100% of the answers that name both.

Choose Retell AI if…

You need a self-hosted or on-premises option
You need HIPAA or ISO 27001 coverage
Highly rated by developers and SMBs
One of the highest customer star ratings

Choose Zapier if…

You want the brand AI engines rank higher (13.5 vs 2)
You need SOC 3 or CCPA coverage
You prefer a larger, established vendor (501–1,000 employees)
Easy to use and integrates with thousands of apps

AI visibility side by side

Latest weekly run · Nov 3

Metric	Retell AI	Zapier
Visibility score	2%	13.5%
Change vs last week	New	New
Rank in AI Agents	#42	#10
Share of voice	0.5%	2.6%
Mentions this run	3	18
Positive in AI answers	—	29%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Retell AI 0pp · Zapier 0pp over 0 weekly runs.

Engine by engine

Zapier leads on 3 of 3 engines

ChatGPT

3.1%

13.5%

AI Mode

6.8%

Perplexity

0.9%

20%

Retell AIZapier

Head to head in AI answers

1 engine answers name both brands

0Retell AI ranked higher

1Zapier ranked higher

Prompt	Engine	Retell AI	Zapier
What are the best AI Agents tools in 2026?	Perplexity	#13	#8

Features, pricing & fit

Dimension	Retell AI	Zapier
Pricing model	Usage-based	Usage-based
Entry price	Contact sales	Free; paid from $19.99 / mo
Free plan	Yes	Yes
Deployment	Cloud platform, with enterprise on-premises deployment available	Multi-tenant cloud
Integrations	—	9000+
Compliance	HIPAA, SOC 2 Type II, GDPR, ISO 27001	SOC 2 Type II, SOC 3, GDPR, CCPA
Support	Community and email support, 24/7 omnichannel support with dedicated portal (Enterprise), Dedicated implementation support (Enterprise), Named account manager (Enterprise)	Email support, Live chat on Professional plans from the 2,000 task tier, Priority support on Team and Enterprise, Technical Account Manager on set thresholds or as an add-on
Founded	2023	2011
Headquarters	Redwood City, California	San Francisco, CA
Employees	51–200	501–1,000
Funding	Seed · $5M raised	Equity crowdfunding
Best for	Businesses that run high call volumes in healthcare, insurance, financial services, logistics and similar fields, and teams that want to build and change voice agents themselves.	Businesses from first-time founders to the Fortune 500 that want AI and automation across many apps.