SemrushThe unified SEO and AI search solution

Sprout SocialTurning social into a growth engine for the world's boldest brands.

Comparison · Social Media Management · weekly run Nov 2

Semrush vs Sprout Social

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Sprout Social is the stronger AI pick in Social Media Management: it has a visibility score of 53.5 versus 0.4 for Semrush, and ranks ahead in 100% of the answers that name both.

Choose Semrush if…

You want a free plan to start
Flat tiers pricing suits your budget better than per seat
Widely recommended as a top-tier all-in-one platform for broad suites
Strong keyword research, competitor analysis, and site auditing

Choose Sprout Social if…

You want the brand AI engines rank higher (53.5 vs 0.4)
You want a lower entry price ($79 vs $139)
AI answers describe it more positively (50% vs 49% positive)
You need SOC 2 Type 2 or ISO 27001:2022 or ISO 27701:2019 coverage

AI visibility side by side

Latest weekly run · Nov 2

Metric	Semrush	Sprout Social
Visibility score	0.4%	53.5%
Change vs last week	New	New
Rank in Social Media Management	#37	#3
Share of voice	0.2%	11.3%
Mentions this run	1	62
Positive in AI answers	49%	50%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Semrush 0pp · Sprout Social 0pp over 0 weekly runs.

Engine by engine

Sprout Social leads on 3 of 3 engines

ChatGPT

61.3%

AI Mode

1.3%

58.3%

Perplexity

40.7%

SemrushSprout Social

Head to head in AI answers

1 engine answers name both brands

0Semrush ranked higher

1Sprout Social ranked higher

Prompt	Engine	Semrush	Sprout Social
Official website of the top social media management tool vendors	AI Mode	#6	#1

Features, pricing & fit

Dimension	Semrush	Sprout Social
Pricing model	Flat tiers	Per seat
Entry price	Free; paid from $139 / mo	$79 per seat / mo
Free plan	Yes	No · 30-day trial
Deployment	—	Cloud-hosted on AWS
Compliance	—	SOC 2 Type 2, ISO 27001:2022, ISO 27701:2019
Support	Help Center and Basic Onboarding, Enterprise SLA and 24/7 support, Dedicated account manager	Priority customer support on the Enterprise plan, White-glove onboarding and implementation on the Enterprise plan, Professional Services add-on with trainings, strategy consultations and tag audits
Founded	2008	2010
Headquarters	Boston, MA	Chicago, Illinois, United States
Employees	1,001–5,000	1,001–5,000
Funding	IPO	Series B (New Enterprise Associates-led) · $104M raised
Best for	Freelancers and small businesses through to agencies and enterprises managing multiple brands, regions and teams.	Marketing and customer care teams that manage many social profiles and high engagement; the Professional plan is aimed at teams handling a lot of profiles.