Serpstat vs Surfer

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Surfer is the stronger AI pick in SEO Tools: it has a visibility score of 12 versus 1.5 for Serpstat, and ranks ahead in 50% of the answers that name both.

Choose Serpstat if…

Entry tier affordable for small budgets

Choose Surfer if…

You want the brand AI engines rank higher (12 vs 1.5)
AI answers describe it more positively (43% vs 0% positive)
Content optimization focus
Strong AI search visibility

AI visibility side by side

Latest weekly run · Nov 2

Metric	Serpstat	Surfer
Visibility score	1.5%	12%
Change vs last week	New	New
Rank in SEO Tools	#30	#8
Share of voice	0.8%	4.4%
Mentions this run	4	23
Positive in AI answers	0%	43%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Serpstat 0pp · Surfer 0pp over 0 weekly runs.

Engine by engine

Surfer leads on 3 of 3 engines

ChatGPT

2.6%

11.1%

AI Mode

0.9%

9.4%

Perplexity

0.9%

15.6%

SerpstatSurfer

Head to head in AI answers

2 engine answers name both brands

1Serpstat ranked higher

1Surfer ranked higher

Prompt	Engine	Serpstat	Surfer
Official website of the top SEO tool vendors	ChatGPT	#8	#12
Official website of the top SEO tool vendors	Perplexity	#18	#11

Features, pricing & fit

Dimension	Serpstat	Surfer
Pricing model	—	Flat tiers
Entry price	—	$49 / mo
Free plan	—	No
Deployment	SaaS	—
Support	Manuals, Tutorials, Online support, Customer success	Customer Support (24h, Mon–Fri), Knowledge Base, Surfer Academy, Personalized Onboarding
Founded	2013	—
Headquarters	Odesa, Ukraine	Wrocław, Poland
Employees	51–200	51–200
Funding	Seed · $0M raised	—
Best for	SMBs, freelancers, enterprise in-house teams and agencies doing search marketing	Marketing and SEO teams, agencies, in-house content teams and individual content creators who want to grow organic traffic from Google and AI search.