ShopifyThe All-in-One Commerce Platform for Businesses
vs
VTEXThe AI-Native Commerce Suite for CIOs and CEOs
Comparison · E-Commerce Platforms · weekly run Nov 3
Shopify vs VTEX
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Shopify is the stronger AI pick in E-Commerce Platforms: it has a visibility score of 78.7 versus 0.9 for VTEX, and ranks ahead in 100% of the answers that name both.
Choose Shopify if…
- You want the brand AI engines rank higher (78.7 vs 0.9)
- AI answers describe it more positively (41% vs 0% positive)
- You need PCI DSS Level 1 or SOC 2 Type II or SOC 3 coverage
- You prefer a larger, established vendor (5,000+ employees)
Choose VTEX if…
- You need ISO/IEC 27001:2022 or SOC 1 Type 2 or SOC 2 Type 2 or PCI-DSS or PCI-DESV or Data Privacy Framework (DPF) coverage
- composable SaaS platform approach
- native marketplace capabilities
- strong B2C and B2B2C functionality
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Shopify | VTEX |
|---|---|---|
| Visibility score | 78.7% | 0.9% |
| Change vs last week | New | New |
| Rank in E-Commerce Platforms | #1 | #28 |
| Share of voice | 15.6% | 0.6% |
| Mentions this run | 72 | 3 |
| Positive in AI answers | 41% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Shopify 0pp · VTEX 0pp over 0 weekly runs.
Engine by engine
Shopify leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
ShopifyVTEX
Head to head in AI answers
3 engine answers name both brands
3Shopify ranked higher
0VTEX ranked higher
| Prompt | Engine | Shopify | VTEX |
|---|---|---|---|
| Which Ecommerce Platforms vendors do analysts recommend? | ChatGPT | #1 | #8 |
| Which Ecommerce Platforms vendors do analysts recommend? | AI Mode | #7 | #8 |
| Official website of the top e-commerce platform vendors | ChatGPT | #1 | #8 |
Features, pricing & fit
| Dimension | Shopify | VTEX |
|---|---|---|
| Pricing model | Flat tiers | — |
| Entry price | $29 / mo | — |
| Free plan | No · 3-day trial | — |
| Deployment | Hosted by Shopify on its own infrastructure | Multi-tenant cloud SaaS |
| Integrations | 21000+ | — |
| Compliance | PCI DSS Level 1, SOC 2 Type II, SOC 3 | ISO/IEC 27001:2022, SOC 1 Type 2, SOC 2 Type 2, PCI-DSS, PCI-DESV, Data Privacy Framework (DPF) |
| Support | 24/7 support, Live chat, Help Center, Community | Help Center, Developer Portal, Support request via vtex.com |
| Founded | 2006 | 2000 |
| Headquarters | Ottawa, Ontario, Canada | London, United Kingdom |
| Employees | 5,000+ | 1,001–5,000 |
| Funding | — | IPO (NYSE) · $365M raised |
| Best for | Merchants selling online, in person, and in AI chats, from solo entrepreneurs and small teams to global and complex businesses | Enterprise D2C, B2C and B2B brands, and marketplaces, run by CIOs and CEOs |
Plans side by side
Shopify
Basic$29month, billed yearly ($39/mo monthly)
Grow$79month, billed yearly ($105/mo monthly)
Advanced$299month, billed yearly ($399/mo monthly)
Plus$2,300month (starting at)
VTEX
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Shopify
- Market-leading, best-overall choice for most businesses
- Fast launch and smooth, easy setup
- Scales from small businesses to enterprise retail
- Strong app ecosystem and integrations
- Transparent pricing, free trial and annual discounts
- Extra transaction fees unless using its native payment gateway
- Less suited to advanced SEO and deep app integrations
- Limited back-office customization
- Heavy reliance on paid add-on apps for some needs
VTEX
- composable SaaS platform approach
- native marketplace capabilities
- strong B2C and B2B2C functionality
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Shopify vs VTEX”, https://slateindex.ai/compare/shopify-vs-vtex, data of Nov 3, 2026. Licence: CC BY 4.0.