Shopify alternatives: top competitors compared
Named alongside Shopify
BigCommerceBest forBusinesses scaling operations across channels, markets, or catalogs, including brands selling both B2C and B2B69% of Shopify answersWooCommerceBest forMerchants and developers who want full control over their store, checkout and costs on WordPress.64% of Shopify answersAdobe Commerce48% of Shopify answersWixBest forIndependent businesses and brands building their own websites, with agencies and enterprises served by Wix Studio and Enterprise plans.46% of Shopify answers
Data from SlateIndex weekly runs
Shopify has a visibility score of 78.7 in E-Commerce Platforms, #1 of 43. AI answers that name Shopify most often also name these 4.
What AI answers fault Shopify for
Extra transaction fees unless using its native payment gateway
Raised in 1 collected answer.
Less suited to advanced SEO and deep app integrations
Raised in 1 collected answer.
Limited back-office customization
Raised in 1 collected answer.
Heavy reliance on paid add-on apps for some needs
Raised in 1 collected answer.
Quick reference
| Alternative | Best for | Starting price | Visibility | Key differentiator |
|---|---|---|---|---|
| BigCommerce | Businesses scaling operations across channels, markets, or catalogs, including brands selling both B2C and B2B | $39 / mo | 47.5% | Open by design, with open APIs and B2C and B2B selling on one platform |
| WooCommerce | Merchants and developers who want full control over their store, checkout and costs on WordPress. | — | 48.6% | Open-source with no platform fees or revenue share, so merchants choose any host, payment provider and extension. |
| Adobe Commerce | — | — | 25.7% | Customization options and integration capabilities, as praised by G2 reviewers |
| Wix | Independent businesses and brands building their own websites, with agencies and enterprises served by Wix Studio and Enterprise plans. | Free; paid from $17.77 / mo | 27.7% | Website building, domain registration, hosting, business tools and marketing in one dashboard. |
Alternative 1
BigCommerce vs Shopify →BigCommerce
BigCommerce suits businesses scaling operations across channels, markets, or catalogs, including brands selling both B2C and B2B.
Quick facts
- $39 / mo · flat tiers
- 15-day free trial
- 47.5% visibility score · #3 in E-Commerce Platforms
- 600+ native integrations
Key features
- BigCommerce platform — Hosted ecommerce platform for B2C and B2B storefronts, with checkout, payments, inventory, shipping and promotions.
- B2B Edition — B2B features such as account-specific pricing, quotes, reorders and approvals, offered under contracted Performance pricing.
- Feedonomics Surface — Connects stores to Google, Meta, TikTok and marketplaces, keeping listings accurate as the catalog changes.
- Catalog Enrichment — Generates product titles, descriptions, FAQs and metadata in bulk, with merchants approving each change.
BigCommerce vs Shopify
| Dimension | BigCommerce | Shopify |
|---|---|---|
| Visibility score | 47.5% | 78.7% |
| Pricing model | Flat tiers | Flat tiers |
| Entry price | $39 / mo | $29 / mo |
| Free plan | No | No |
| Trial | 15-day free trial | 3-day free trial |
Pros
- Built-in commerce features
- Suited to large catalogs and B2B
- Clearly advertised 25% annual billing discount
- Transparent tiered pricing with no platform transaction fees
- Suited to growing businesses and scaling
Cons
Alternative 2
WooCommerce vs Shopify →WooCommerce
WooCommerce suits merchants and developers who want full control over their store, checkout and costs on WordPress..
Quick facts
- Pricing not available
- 48.6% visibility score · #2 in E-Commerce Platforms
Key features
- WooCommerce — Free, open-source ecommerce core platform for WordPress.
- WooPayments — Integrated payments product for WooCommerce stores, with no monthly fees.
- WooCommerce Marketplace — Extensions, themes and plugins that add features to a store, sold a la carte.
WooCommerce vs Shopify
| Dimension | WooCommerce | Shopify |
|---|---|---|
| Visibility score | 48.6% | 78.7% |
| Pricing model | — | Flat tiers |
| Entry price | — | $29 / mo |
| Free plan | — | No |
| Trial | — | 3-day free trial |
Pros
- Free open-source core plugin
- Full control and customization
- Strong fit for WordPress sites
- Most widely deployed e-commerce software
- Good user rating on G2
Cons
- Hosting and maintenance costs add up
- Requires technical skill to manage
- Less suited to large or rapidly scaling stores
Alternative 3
Adobe Commerce vs Shopify →Adobe Commerce
Adobe Commerce is ranked #5 in E-Commerce Platforms.
Quick facts
- Pricing not available
- 25.7% visibility score · #5 in E-Commerce Platforms
Key features
- Adobe Commerce — On-premises version of the e-commerce platform.
- Adobe Commerce on Cloud — Platform as a service hosted by Adobe, where the customer owns the code and upgrades.
- Adobe Commerce as a Cloud Service — Fully managed SaaS offering where Adobe runs the application and upgrades are automatic.
- Adobe Commerce Optimizer — Commerce offering added by Adobe in 2025.
Adobe Commerce vs Shopify
| Dimension | Adobe Commerce | Shopify |
|---|---|---|
| Visibility score | 25.7% | 78.7% |
| Pricing model | — | Flat tiers |
| Entry price | — | $29 / mo |
| Free plan | — | No |
| Trial | — | 3-day free trial |
Pros
- Enterprise-grade platform for large-scale B2C and B2B operations
- Deep customization for complex, tailored experiences
- Strong enterprise catalog and order management with deep content management
- Suited to large enterprises with multiple storefronts and multi-store growth
- Enterprise-level predictive personalization
Cons
- Requires a dedicated in-house engineering team or agency partner
- Requires large budget and high implementation effort
Alternative 4
Wix vs Shopify →Wix
Wix suits independent businesses and brands building their own websites, with agencies and enterprises served by Wix Studio and Enterprise plans..
Quick facts
- Free; paid from $17.77 / mo · flat tiers
- Free plan available
- 27.7% visibility score · #4 in E-Commerce Platforms
Key features
- Wix website builder — AI website builder with a drag-and-drop editor, templates, eCommerce, scheduling, blog, events and payments tools.
- Wix Harmony — AI website builder that lets users flow between instant generation and hand-crafted design.
- Wix Studio — Web platform for agencies and enterprises to design, develop and manage web projects.
- Velo by Wix — Full-stack development platform for building custom site functionality.
Wix vs Shopify
| Dimension | Wix | Shopify |
|---|---|---|
| Visibility score | 27.7% | 78.7% |
| Pricing model | Flat tiers | Flat tiers |
| Entry price | Free; paid from $17.77 / mo | $29 / mo |
| Free plan | Yes | No |
| Trial | Free plan available | 3-day free trial |
Pros
- Easy drag-and-drop visual site building
- Design flexibility and stunning design
- Good for beginners
- Discounts on one- or two-year plans and free domain voucher
- No transaction fees on commerce plans and a 14-day free trial
Cons
How to choose
Match the pricing model to your cost driver: headcount, usage or features.
| Platform | Pricing model | Starting price |
|---|---|---|
| Shopify | Flat tiers | $29 / mo |
| BigCommerce | Flat tiers | $39 / mo |
| WooCommerce | — | — |
| Adobe Commerce | — | — |
| Wix | Flat tiers | Free; paid from $17.77 / mo |
More alternatives
Ranked by how often AI answers name them alongside Shopify in the latest weekly run.