ShopwareOpen commerce. Full control. Agentic by design.

WixWix is the comprehensive platform that gives you total creative freedom online.

Comparison · E-Commerce Platforms · weekly run Nov 3

Shopware vs Wix

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Wix is the stronger AI pick in E-Commerce Platforms: it has a visibility score of 27.7 versus 0.9 for Shopware, and ranks ahead in 50% of the answers that name both.

Choose Shopware if…

You need SOC 2 Type II coverage
Notable option for European and DACH mid-market businesses
Recognised by Gartner as a Visionary

Choose Wix if…

You want the brand AI engines rank higher (27.7 vs 0.9)
AI answers describe it more positively (35% vs 33% positive)
You need ISO 27017 or ISO 27018 or SOC 2 Type 2 or PCI DSS Level 1 coverage
You prefer a larger, established vendor (1,001–5,000 employees)

AI visibility side by side

Latest weekly run · Nov 3

Metric	Shopware	Wix
Visibility score	0.9%	27.7%
Change vs last week	New	New
Rank in E-Commerce Platforms	#29	#4
Share of voice	0.6%	8%
Mentions this run	3	37
Positive in AI answers	33%	35%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Shopware 0pp · Wix 0pp over 0 weekly runs.

Engine by engine

Wix leads on 3 of 3 engines

ChatGPT

1.9%

27.4%

AI Mode

30.9%

Perplexity

0.9%

24.8%

ShopwareWix

Head to head in AI answers

2 engine answers name both brands

1Shopware ranked higher

1Wix ranked higher

Prompt	Engine	Shopware	Wix
Which Ecommerce Platforms vendors do analysts recommend?	Perplexity	#9	#8
Official website of the top e-commerce platform vendors	ChatGPT	#10	#12

Features, pricing & fit

Dimension	Shopware	Wix
Pricing model	—	Flat tiers
Entry price	—	Free; paid from $17.77 / mo
Free plan	—	Yes
Deployment	Self-hosted by default, deployable on your cloud infrastructure, or run as Shopware PaaS or SaaS	Cloud-hosted, with multi-cloud failover across AWS, Google Cloud and Equinix.
Compliance	ISO 27001, SOC 2 Type II	ISO 27001, ISO 27017, ISO 27018, SOC 2 Type 2, PCI DSS Level 1
Support	Community support (Community Edition), Direct support from Shopware (Rise), Extended support with phone access (Evolve), 24/7 priority support and personal account manager (Beyond)	24/7 customer care, Live chat with Customer Care Expert, Scheduled call with Customer Care Expert, Wix Help Center
Founded	2000	2006
Headquarters	Schöppingen, Germany	Tel Aviv, Israel
Employees	201–500	1,001–5,000
Funding	Corporate minority round · $100M raised	PIPE led by Durable Capital Partners
Best for	Mid-size and enterprise manufacturers, wholesalers and retailers that need B2B and B2C commerce with complex pricing and fulfillment	Independent businesses and brands building their own websites, with agencies and enterprises served by Wix Studio and Enterprise plans.