ShopifyThe All-in-One Commerce Platform for Businesses

WixWix is the comprehensive platform that gives you total creative freedom online.

Comparison · E-Commerce Platforms · weekly run Nov 3

Shopify vs Wix

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Shopify is the stronger AI pick in E-Commerce Platforms: it has a visibility score of 78.7 versus 27.7 for Wix, and ranks ahead in 92% of the answers that name both.

Choose Shopify if…

You want the brand AI engines rank higher (78.7 vs 27.7)
AI answers describe it more positively (41% vs 35% positive)
You need SOC 2 Type II or SOC 3 coverage
You prefer a larger, established vendor (5,000+ employees)

Choose Wix if…

You want a free plan to start
You need ISO 27001 or ISO 27017 or ISO 27018 or SOC 2 Type 2 coverage
Easy drag-and-drop visual site building
Design flexibility and stunning design

AI visibility side by side

Latest weekly run · Nov 3

Metric	Shopify	Wix
Visibility score	78.7%	27.7%
Change vs last week	New	New
Rank in E-Commerce Platforms	#1	#4
Share of voice	15.6%	8%
Mentions this run	72	37
Positive in AI answers	41%	35%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Shopify 0pp · Wix 0pp over 0 weekly runs.

Engine by engine

Shopify leads on 3 of 3 engines

ChatGPT

90.7%

27.4%

AI Mode

74.6%

30.9%

Perplexity

70.7%

24.8%

ShopifyWix

Head to head in AI answers

37 engine answers name both brands

34Shopify ranked higher

3Wix ranked higher

Prompt	Engine	Shopify	Wix
What is the difference between an e-commerce platform and website builder?	ChatGPT	#1	#5
What is the difference between an e-commerce platform and website builder?	AI Mode	#2	#5
What is the difference between an e-commerce platform and website builder?	Perplexity	#3	#1
What are the best Ecommerce Platforms tools in 2026?	ChatGPT	#1	#4
What are the best Ecommerce Platforms tools in 2026?	AI Mode	#1	#4
What are the best Ecommerce Platforms tools in 2026?	Perplexity	#1	#4
Best e-commerce platform for startups	ChatGPT	#1	#4
Best e-commerce platform for startups	AI Mode	#1	#3
Best e-commerce platform for startups	Perplexity	#1	#2
Which e-commerce platform has the best reviews?	ChatGPT	#1	#3
Which e-commerce platform has the best reviews?	AI Mode	#2	#4
Which e-commerce platform has the best reviews?	Perplexity	#1	#4

Features, pricing & fit

Dimension	Shopify	Wix
Pricing model	Flat tiers	Flat tiers
Entry price	$29 / mo	Free; paid from $17.77 / mo
Free plan	No · 3-day trial	Yes
Deployment	Hosted by Shopify on its own infrastructure	Cloud-hosted, with multi-cloud failover across AWS, Google Cloud and Equinix.
Integrations	21000+	—
Compliance	PCI DSS Level 1, SOC 2 Type II, SOC 3	ISO 27001, ISO 27017, ISO 27018, SOC 2 Type 2, PCI DSS Level 1
Support	24/7 support, Live chat, Help Center, Community	24/7 customer care, Live chat with Customer Care Expert, Scheduled call with Customer Care Expert, Wix Help Center
Founded	2006	2006
Headquarters	Ottawa, Ontario, Canada	Tel Aviv, Israel
Employees	5,000+	1,001–5,000
Funding	—	PIPE led by Durable Capital Partners
Best for	Merchants selling online, in person, and in AI chats, from solo entrepreneurs and small teams to global and complex businesses	Independent businesses and brands building their own websites, with agencies and enterprises served by Wix Studio and Enterprise plans.