Wix alternatives: top competitors compared
Named alongside Wix
ShopifyBest forMerchants selling online, in person, and in AI chats, from solo entrepreneurs and small teams to global and complex businesses97% of Wix answersWooCommerceBest forMerchants and developers who want full control over their store, checkout and costs on WordPress.84% of Wix answersBigCommerceBest forBusinesses scaling operations across channels, markets, or catalogs, including brands selling both B2C and B2B76% of Wix answersSquarespaceBest forEntrepreneurs and small businesses across creative, professional, education, beauty, fitness, health, home services, events and nonprofit sectors.74% of Wix answers
Data from SlateIndex weekly runs
Wix has a visibility score of 27.7 in E-Commerce Platforms, #4 of 43. AI answers that name Wix most often also name these 4.
Quick reference
| Alternative | Best for | Starting price | Visibility | Key differentiator |
|---|---|---|---|---|
| Shopify | Merchants selling online, in person, and in AI chats, from solo entrepreneurs and small teams to global and complex businesses | $29 / mo | 78.7% | A checkout the vendor says converts 15% better on average than other platforms |
| WooCommerce | Merchants and developers who want full control over their store, checkout and costs on WordPress. | — | 48.6% | Open-source with no platform fees or revenue share, so merchants choose any host, payment provider and extension. |
| BigCommerce | Businesses scaling operations across channels, markets, or catalogs, including brands selling both B2C and B2B | $39 / mo | 47.5% | Open by design, with open APIs and B2C and B2B selling on one platform |
| Squarespace | Entrepreneurs and small businesses across creative, professional, education, beauty, fitness, health, home services, events and nonprofit sectors. | $19 / mo | 20.3% | A design-driven platform that combines websites, ecommerce, payments, marketing and scheduling in one integrated suite. |
Alternative 1
Shopify vs Wix →Shopify
Shopify suits merchants selling online, in person, and in AI chats, from solo entrepreneurs and small teams to global and complex businesses.
Quick facts
- $29 / mo · flat tiers
- 3-day free trial
- 78.7% visibility score · #1 in E-Commerce Platforms
- 21000+ native integrations
Key features
- Online store — Storefront builder with prebuilt themes and AI-generated store setup.
- Point of Sale (POS) — In-person selling from a phone, card reader, or sales counter, with POS Pro as a paid add-on.
- Shopify Payments — Built-in payment processing with Shop Pay checkout.
- Shopify Capital — Merchant funding of up to $2M in the US with no equity taken.
Shopify vs Wix
| Dimension | Shopify | Wix |
|---|---|---|
| Visibility score | 78.7% | 27.7% |
| Pricing model | Flat tiers | Flat tiers |
| Entry price | $29 / mo | Free; paid from $17.77 / mo |
| Free plan | No | Yes |
| Trial | 3-day free trial | Free plan available |
Pros
- Market-leading, best-overall choice for most businesses
- Fast launch and smooth, easy setup
- Scales from small businesses to enterprise retail
- Strong app ecosystem and integrations
- Transparent pricing, free trial and annual discounts
Cons
- Extra transaction fees unless using its native payment gateway
- Less suited to advanced SEO and deep app integrations
- Limited back-office customization
- Heavy reliance on paid add-on apps for some needs
Alternative 2
WooCommerce vs Wix →WooCommerce
WooCommerce suits merchants and developers who want full control over their store, checkout and costs on WordPress..
Quick facts
- Pricing not available
- 48.6% visibility score · #2 in E-Commerce Platforms
Key features
- WooCommerce — Free, open-source ecommerce core platform for WordPress.
- WooPayments — Integrated payments product for WooCommerce stores, with no monthly fees.
- WooCommerce Marketplace — Extensions, themes and plugins that add features to a store, sold a la carte.
WooCommerce vs Wix
| Dimension | WooCommerce | Wix |
|---|---|---|
| Visibility score | 48.6% | 27.7% |
| Pricing model | — | Flat tiers |
| Entry price | — | Free; paid from $17.77 / mo |
| Free plan | — | Yes |
| Trial | — | Free plan available |
Pros
- Free open-source core plugin
- Full control and customization
- Strong fit for WordPress sites
- Most widely deployed e-commerce software
- Good user rating on G2
Cons
- Hosting and maintenance costs add up
- Requires technical skill to manage
- Less suited to large or rapidly scaling stores
Alternative 3
BigCommerce vs Wix →BigCommerce
BigCommerce suits businesses scaling operations across channels, markets, or catalogs, including brands selling both B2C and B2B.
Quick facts
- $39 / mo · flat tiers
- 15-day free trial
- 47.5% visibility score · #3 in E-Commerce Platforms
- 600+ native integrations
Key features
- BigCommerce platform — Hosted ecommerce platform for B2C and B2B storefronts, with checkout, payments, inventory, shipping and promotions.
- B2B Edition — B2B features such as account-specific pricing, quotes, reorders and approvals, offered under contracted Performance pricing.
- Feedonomics Surface — Connects stores to Google, Meta, TikTok and marketplaces, keeping listings accurate as the catalog changes.
- Catalog Enrichment — Generates product titles, descriptions, FAQs and metadata in bulk, with merchants approving each change.
BigCommerce vs Wix
| Dimension | BigCommerce | Wix |
|---|---|---|
| Visibility score | 47.5% | 27.7% |
| Pricing model | Flat tiers | Flat tiers |
| Entry price | $39 / mo | Free; paid from $17.77 / mo |
| Free plan | No | Yes |
| Trial | 15-day free trial | Free plan available |
Pros
- Built-in commerce features
- Suited to large catalogs and B2B
- Clearly advertised 25% annual billing discount
- Transparent tiered pricing with no platform transaction fees
- Suited to growing businesses and scaling
Cons
Alternative 4
Squarespace vs Wix →Squarespace
Squarespace suits entrepreneurs and small businesses across creative, professional, education, beauty, fitness, health, home services, events and nonprofit sectors..
Quick facts
- $19 / mo · flat tiers
- 14-day free trial
- 20.3% visibility score · #6 in E-Commerce Platforms
Key features
- Websites — Website builder with customizable templates and AI website builder tools.
- Online Stores — Ecommerce tools for selling products online.
- Email Campaigns — Email marketing for reaching customers.
- SMS Campaigns — SMS marketing for reaching customers.
Squarespace vs Wix
| Dimension | Squarespace | Wix |
|---|---|---|
| Visibility score | 20.3% | 27.7% |
| Pricing model | Flat tiers | Flat tiers |
| Entry price | $19 / mo | Free; paid from $17.77 / mo |
| Free plan | No | Yes |
| Trial | 14-day free trial | Free plan available |
Pros
- Attractive annual billing discounts
- Stunning design and beautiful branded sites
- Best for small creative and portfolio businesses
- 14-day free trial without credit card
- Integrated online selling capabilities
Cons
- Not suited to scaling large retail businesses
- Lacks advanced SEO and deep app integrations
How to choose
Match the pricing model to your cost driver: headcount, usage or features.
| Platform | Pricing model | Starting price |
|---|---|---|
| Wix | Flat tiers | Free; paid from $17.77 / mo |
| Shopify | Flat tiers | $29 / mo |
| WooCommerce | — | — |
| BigCommerce | Flat tiers | $39 / mo |
| Squarespace | Flat tiers | $19 / mo |
More alternatives
Ranked by how often AI answers name them alongside Wix in the latest weekly run.