Tray.aiOrchestrate integration, automation, and agents
vs
ZapierBuild and scale AI workflows and agents across 9,000+ apps
Comparison · AI Agents · weekly run Nov 3
Tray.ai vs Zapier
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Zapier is the stronger AI pick in AI Agents: it has a visibility score of 13.5 versus 1.5 for Tray.ai.
Choose Tray.ai if…
- You need SOC 1 or SOC 2 or HIPAA coverage
- Recommended as a cloud-neutral orchestration platform option
Choose Zapier if…
- You want the brand AI engines rank higher (13.5 vs 1.5)
- You want a free plan to start
- You need more native integrations (9000+ vs 700+)
- You need SOC 2 Type II or SOC 3 or CCPA coverage
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Tray.ai | Zapier |
|---|---|---|
| Visibility score | 1.5% | 13.5% |
| Change vs last week | New | New |
| Rank in AI Agents | #50 | #10 |
| Share of voice | 0.4% | 2.6% |
| Mentions this run | 3 | 18 |
| Positive in AI answers | — | 29% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Tray.ai 0pp · Zapier 0pp over 0 weekly runs.
Engine by engine
Zapier leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
Tray.aiZapier
Head to head in AI answers
0 engine answers name both brands
0Tray.ai ranked higher
0Zapier ranked higher
Features, pricing & fit
| Dimension | Tray.ai | Zapier |
|---|---|---|
| Pricing model | Usage-based | Usage-based |
| Entry price | Contact sales | Free; paid from $19.99 / mo |
| Free plan | No · 30-day trial | Yes |
| Deployment | Tray-managed cloud runtime, with on-premise connectivity and regional hosting on Enterprise plans | Multi-tenant cloud |
| Integrations | 700+ | 9000+ |
| Compliance | SOC 1, SOC 2, HIPAA, GDPR | SOC 2 Type II, SOC 3, GDPR, CCPA |
| Support | Business hours support on all plans, Knowledge base, Community forums, Tray Academy | Email support, Live chat on Professional plans from the 2,000 task tier, Priority support on Team and Enterprise, Technical Account Manager on set thresholds or as an add-on |
| Founded | 2012 | 2011 |
| Headquarters | San Francisco, CA | San Francisco, CA |
| Employees | 201–500 | 501–1,000 |
| Funding | Series C-2 · $164M raised | Equity crowdfunding |
| Best for | Enterprise IT and business teams that need to build integrations, AI agents and governed MCP tools on one platform | Businesses from first-time founders to the Fortune 500 that want AI and automation across many apps. |
Plans side by side
Tray.ai
ProCustomSized to your needs
TeamCustomSized to your needs
EnterpriseCustomSized to your needs
Zapier
Free$0month
Professional$19.99month (starting from)
Team$69month (starting from)
EnterpriseCustomcontact sales
Pros and cons
Themes from the AI answers that mention each brand
Tray.ai
- Recommended as a cloud-neutral orchestration platform option
Zapier
- Easy to use and integrates with thousands of apps
- Powerful AI agent and workflow automation
- Strong user ratings on G2 and Capterra
- Widely adopted general integration and workflow tool
- Free tier with no time limit or credit card needed
- Free plans have limited monthly activities
- Not a standalone marketing automation platform
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Tray.ai vs Zapier”, https://slateindex.ai/compare/tray-ai-vs-zapier, data of Nov 3, 2026. Licence: CC BY 4.0.