Auth0 vs Okta

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Okta is the stronger AI pick in Identity & Access Management: it has a visibility score of 56.9 versus 17.2 for Auth0, and ranks ahead in 86% of the answers that name both.

Choose Auth0 if…

You want a free plan to start
AI answers describe it more positively (47% vs 39% positive)
You need SOC 2 or ISO 27001 or ISO 27018 coverage
Usage-based pricing suits your budget better than per seat

Choose Okta if…

You want the brand AI engines rank higher (56.9 vs 17.2)
You want a lower entry price ($6 vs $35)
You need ISO/IEC 27001 or ISO/IEC 27017 or ISO/IEC 27018 or SOC 2 Type II or FedRAMP High or FedRAMP Moderate or FIPS 140-2 or DoD Impact Level 4 coverage
Per seat pricing suits your budget better than usage-based

AI visibility side by side

Latest weekly run · Nov 3

Metric	Auth0	Okta
Visibility score	17.2%	56.9%
Change vs last week	up+2.6%	down−0.9%
Rank in Identity & Access Management	#5	#2
Share of voice	5.4%	12.2%
Mentions this run	17	38
Positive in AI answers	47%	39%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Auth0 +3.3999999999999986pp · Okta −3.3000000000000043pp over 1 weekly runs.

Engine by engine

Okta leads on 3 of 3 engines

ChatGPT

11.4%

68.4%

AI Mode

18.9%

60%

Perplexity

15.6%

53.9%

Auth0Okta

Head to head in AI answers

22 engine answers name both brands

3Auth0 ranked higher

19Okta ranked higher

Prompt	Engine	Auth0	Okta
What are the best Identity & Access Management tools in 2026?	AI Mode	#3	#2
What are the best Identity & Access Management tools in 2026?	Perplexity	#6	#2
Top identity and access management platform options for B2B SaaS companies	ChatGPT	#4	#1
Top identity and access management platform options for B2B SaaS companies	AI Mode	#5	#2
Top identity and access management platform options for B2B SaaS companies	Perplexity	#2	#9
Best identity and access management platform for startups	ChatGPT	#6	#3
Best identity and access management platform for startups	AI Mode	#4	#1
Best identity and access management platform for startups	Perplexity	#2	#4
Which identity and access management platform has the best reviews?	AI Mode	#2	#1
Compare the leading Identity & Access Management platforms	ChatGPT	#9	#1
Compare the leading Identity & Access Management platforms	AI Mode	#3	#2
Compare the leading Identity & Access Management platforms	Perplexity	#7	#2

Features, pricing & fit

Dimension	Auth0	Okta
Pricing model	Usage-based	Per seat
Entry price	Free; paid from $35 / mo	$6 per seat / mo
Free plan	Yes	No · 30-day trial
Deployment	Cloud (multi-tenant public cloud) or private cloud	Cloud (SaaS)
Integrations	—	8000+
Compliance	SOC 2, ISO 27001, ISO 27018	ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, SOC 2 Type II, FedRAMP High, FedRAMP Moderate, FIPS 140-2, DoD Impact Level 4
Support	Community forum, Standard support, Premier support, 24/7 support	Online support (24x5), Knowledge base, Community forum, Premier Success Plans
Founded	2013	2009
Headquarters	Bellevue, WA, United States	San Francisco, California, United States
Employees	—	5,000+
Funding	Series D · $332M raised	IPO
Best for	Development teams adding login, SSO and authorization to B2C apps, B2B SaaS and AI agents	Organizations that need to secure workforce, customer, partner and AI agent identities from one cloud identity platform.