Benchmark Email

New

Powerfully simple email marketing software

Email MarketingSt. Louis, Missouri, United States51–200 employeesFounded 2004

#22 of 55 in Email Marketing100,000 customers (per benchmarkemail.com)100% positive in AI answers

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Visibility score

3.1%

New vs last week

Weekly run · Nov 2

Data collected Nov 2, 2026·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run Nov 9, 2026

Benchmark Email ranks #22 of 55 in Email Marketing with an AI visibility score of 3.1 (SlateIndex, Nov 2, 2026).
Benchmark Email is most visible on Perplexity (8.3) and least on Google AI Mode (0).
AI engines name Benchmark Email in 5 of the 60 Email Marketing buyer prompts SlateIndex tracks.
benchmarkemail.com is the source AI engines cite most in answers about Benchmark Email, with 5 citations.

About

Company details for Benchmark Email

Benchmark Email is email marketing software for building, sending and tracking campaigns. It includes a drag-and-drop email builder with templates and an HTML editor, a sign-up form builder, contact lists and tags, and campaign reporting. It connects to other tools through Zapier and an API. It ranks #22 of 55 in Email Marketing on SlateIndex and has a visibility score of 3.1 in the latest weekly run.

Founded in 2004 and headquartered in St. Louis, Missouri, United States, the company employs 51–200 people. Its differentiator: every feature is included on every plan, with pricing that scales by contact list size rather than by feature.

Website: benchmarkemail.com
Categories: Email Marketing, Marketing Automation
Company size: 51–200 employees
Headquarters: St. Louis, Missouri, United States
Founded: 2004
Company type: Private, bootstrapped
Funding: Later Stage VC
Customers: 100,000 · per benchmarkemail.com/about-us
Pricing: Free; paid from $12 / mo · usage-based
Free trial: Free plan available
Integrations: 2+ native
Support: Live chat and email support 24/7 on every plan, including free, Chat, email and phone support on Enterprise, Dedicated account management on Enterprise

Facebook · facebook.com/BenchmarkEmail X · x.com/benchmarkemail Instagram · instagram.com/benchmarkemail/LinkedIn · linkedin.com/company/benchmark-email/YouTube · youtube.com/user/benchmarkemail

Read from linkedin.com, benchmarkemail.com, mailsoftly.com, facebook.com, pitchbook.com, en.wikipedia.org · refreshed Nov 2, 2026.

AI visibility

Latest weekly run · Nov 2 · next run Nov 9

Visibility score

3.1%

across Email Marketing answers, weighted by position

ChatGPT1.1%

AI Mode0%

Perplexity8.3%

Change

New

vs last week’s run

Category rank

#22 of 55

in Email Marketing

Mentions

in this week’s run

Share of voice

0.9%

of AI mentions in Email Marketing

Visibility score trend

Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.

Now3.1%

30-day change—

High · low3.1% · 3.1%

Rank#22

Compare in

Changes appear after the second weekly run in Email Marketing. Mailchimp leads the category at 45.4%.

Media

Website and product screenshots for Benchmark Email

All media

Home page

Pricing page

AI mentions & citations

Recent answers that name Benchmark Email

All prompts

Which email marketing platform has transparent pricing?

Benchmark Email: starts at $12/month for 500 contacts; all plans include every feature.

Perplexity · run of Nov 2

Which Email Marketing tools offer annual discounts?

ChatGPT · run of Nov 2

Products & features

What Benchmark Email sells

Email Builder

Drag-and-drop and HTML email editor with templates, content blocks, brand kit and AI Assistant for copy and images.

Sign Up Forms

Drag-and-drop form and popup builder for collecting subscribers on a website or on its own page.

Contact Management

Contact import, lists, tags, filters, custom fields and export.

Reporting

Contact activity feed, performance overview, email reports, link activity and engagement timeline.

Strengths engines cite

all plans include every feature

Target market & buyers

Small businesses and marketers in retail, hospitality, manufacturing, financial services and nonprofits.

Notable customers include Defiant Lobster Company, Wright Wellness, Springville Senior Center, LEGACY SHELTERS, Decatur Electronics, Apex Capital Realty, Just Get Outdoors!.

Industry	Primary use case
Retail	Promotional emails to drive sales
Nonprofits	Newsletters and updates to supporters

Funding & recent developments

Funding

Round	Year	Amount
Capitalization	2012	$0M
Debt financing, Texas Capital Bank	2021	$3M
Later Stage VC	2022	—

Latest known round	Total raised
Later Stage VC	—

Recent developments

Feb 2026PartnershipPartnership with New Playable
Partnership with New Playable to add instant-play video to Benchmark email campaigns.
Oct 2025ProductLaunch of rebuilt email marketing platform
Benchmark Email launched a rebuilt email marketing platform and new brand identity, and kept its older software under the name Benchmark Classic.

Competitive landscape

How Benchmark Email compares with its top three alternatives

All alternatives

Benchmark Email most often appears alongside Brevo, MailerLite, Kit in AI answers.

vsBenchmark Email vs Brevo3.1% vs 41.2% visibility · Brevo leadsFull comparison vsBenchmark Email vs MailerLite3.1% vs 29.8% visibility · MailerLite leadsFull comparison vsBenchmark Email vs Kit3.1% vs 11% visibility · Kit leadsFull comparison

Brand	Visibility	Share of voice	vs last week	Starting price
Benchmark Email	3.1%	0.9%	New	Free plan
Brevo	41.2%	9.9%	New	Free plan
MailerLite	29.8%	7.2%	New	Free plan
Kit	11%	4.1%	New	Pricing not available
Mailchimp	45.4%	9.6%	New	Free plan