Bing Webmaster Tools
NewFree search performance and SEO tools from Bing
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
- Bing Webmaster Tools ranks #18 of 58 in SEO Tools with an AI visibility score of 3.5 (SlateIndex, Nov 2, 2026).
- Bing Webmaster Tools is most visible on Google AI Mode (7.4) and least on ChatGPT (0.9).
- AI engines name Bing Webmaster Tools in 6 of the 30 SEO Tools buyer prompts SlateIndex tracks.
- hubspot.com is the source AI engines cite most in answers about Bing Webmaster Tools, with 4 citations.
About
Company details for Bing Webmaster Tools
Bing Webmaster Tools is a free, web-based service from Microsoft for website owners. It provides search performance reports, URL inspection, sitemaps, IndexNow, keyword research, a built-in site scan, backlink reporting and a link disavow feature. Copilot is built in as an AI assistant, and an AI Performance dashboard shows how often Copilot and Bing AI summaries cite a site's content. It ranks #18 of 58 in SEO Tools on SlateIndex and has a visibility score of 3.5 in the latest weekly run.
- Website
- bing.com
- Categories
- SEO Tools
- Headquarters
- Redmond, Washington
- Company type
- Division of Microsoft
- Deployment
- Cloud-hosted and web-based. A site is added by logging in and entering its URL; no on-premises option was found.
- Platforms
- Web browser
- Support
- Help center documentation
Read from en.wikipedia.org, findstack.com, bing.com, blogs.bing.com, digitalnomadshq.com.au, seobility.net · refreshed Nov 2, 2026.
AI visibility
Latest weekly run · Nov 2 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
Changes appear after the second weekly run in SEO Tools. Semrush leads the category at 64.3%.
AI mentions & citations
Recent answers that name Bing Webmaster Tools
Best SEO tool for startups
Bing Webmaster Tools : Essential for capturing secondary search traffic and getting a clean look at your indexing and AI search…
Is there a free SEO tool for small teams?
Bing Webmaster Tools : Often overlooked, this is Microsoft's equivalent to Google Search Console.
Is Advanced Web Ranking a good SEO tool?
Agency-Ready Reporting: Features white-label automated reporting, client-shareable permalinks, traffic value forecasting (comparing organic performance against equivalent Google Ads spend), and deep integrations with…
How much does an SEO tool cost per month?
Google Search Console & Bing Webmaster Tools: Completely free , essential tools for monitoring your own site’s real performance, impressions, and indexing issues.
Official website of the top SEO tool vendors
For most businesses, the main vendors to compare first are Semrush, Ahrefs, Moz, SE Ranking, and Screaming Frog; Google Search Console and Bing Webmaster Tools are essential free additions.
What are the best SEO Tools tools in 2026?
What are the best SEO Tools tools in 2026?
Free starting stack: Google Search Console, Google Analytics 4, Google Trends, and Bing Webmaster Tools.
Products & features
What Bing Webmaster Tools sells
Bing Webmaster Tools
Free site management and search performance service from Microsoft, with reports, URL inspection, sitemaps, IndexNow, keyword research and user permission levels.
AI Performance dashboard
Shows how often Copilot and Bing AI summaries cite a site's content. Entered public preview in February 2026, with four more features added in June 2026.
Strengths engines cite
- Completely free tool for monitoring site performance, impressions, and indexing issues
- Essential for capturing secondary search traffic and a clean view of indexing and AI search
- Essential free addition alongside other vendors
- Included in a free starting stack of tools
- White-label automated reporting and client-shareable permalinks
Funding & recent developments
Funding
| Latest known round | Total raised |
|---|---|
| — | — |
Recent developments
- Jun 2026ProductAI Performance report adds Intents, Topics, Citation Share and Compare
Four features were added to the AI Performance report.
- Feb 2026ProductAI Performance dashboard enters public preview
The dashboard shows how often Copilot and Bing AI summaries cite a site's content.
- Aug 2025ProductSearch Performance data extended to 24 months
Data was extended from 16 to 24 months, and device and country filters were added.
Competitive landscape
How Bing Webmaster Tools compares with its top three alternatives
Bing Webmaster Tools most often appears alongside Ahrefs, Google Search Console, Semrush in AI answers.
| Brand | Visibility | Share of voice | vs last week | Starting price |
|---|---|---|---|---|
| Bing Webmaster Tools | 3.5% | 1.2% | New | Pricing not available |
| Ahrefs | 56% | 12% | New | Free plan |
| Google Search Console | 47.3% | 9.9% | New | Pricing not available |
| Semrush | 64.3% | 12.3% | New | Free plan |
| Google Analytics | 68.6% | 12.9% | New | Pricing not available |
What AI answers say
Sentiment and themes from the answers that mention this brand
Positive 71% · Neutral 29% · Mixed 0% of 7 engine answers that mention Bing Webmaster Tools
Praised for
- Completely free tool for monitoring site performance, impressions, and indexing issues
- Essential for capturing secondary search traffic and a clean view of indexing and AI search
- Essential free addition alongside other vendors
- Included in a free starting stack of tools
- White-label automated reporting and client-shareable permalinks
Criticised for
Cite as: SlateIndex, “Bing Webmaster Tools AI visibility profile”, https://slateindex.ai/brand/bing-webmaster-tools, data of Nov 2, 2026. Licence: CC BY 4.0.