Google Cloud Identity alternatives: top competitors compared
Named alongside Google Cloud Identity
Microsoft Entra ID100% of Google Cloud Identity answersOktaBest forOrganizations that need to secure workforce, customer, partner and AI agent identities from one cloud identity platform.75% of Google Cloud Identity answersJumpCloudBest forIT teams, from startups to enterprises and MSPs, that manage mixed-OS device fleets and want identity and device management in one platform.75% of Google Cloud Identity answersOneLoginBest forOrganizations securing workforce, customer and partner access with SSO and MFA62% of Google Cloud Identity answers
Data from SlateIndex weekly runs
Google Cloud Identity has a visibility score of 5.2 in Identity & Access Management, #17 of 37. AI answers that name Google Cloud Identity most often also name these 4.
Quick reference
| Alternative | Best for | Starting price | Visibility | Key differentiator |
|---|---|---|---|---|
| Microsoft Entra ID | — | — | 66% | Every Microsoft 365 tenant includes an Entra ID instance, so it is the built-in identity layer for Microsoft cloud services. |
| Okta | Organizations that need to secure workforce, customer, partner and AI agent identities from one cloud identity platform. | $6 per seat / mo | 56.9% | A neutral, vendor-independent identity platform with a large pre-built integration network. |
| JumpCloud | IT teams, from startups to enterprises and MSPs, that manage mixed-OS device fleets and want identity and device management in one platform. | $9 per seat / mo | 25.8% | Combines a cloud directory, SSO/MFA, and cross-platform device management in a single platform. |
| OneLogin | Organizations securing workforce, customer and partner access with SSO and MFA | — | 10.1% | — |
Microsoft Entra ID is ranked #1 in Identity & Access Management.
Quick facts
- Pricing not available
- 66% visibility score · #1 in Identity & Access Management
Key features
- Microsoft Entra ID Free — Entry tier of the Entra ID identity service.
- Microsoft Entra ID P1 — Core IAM capabilities including single sign-on, multi-factor authentication and Conditional Access.
- Microsoft Entra ID P2 — Everything in P1 plus ID Protection, Privileged Identity Management and identity governance such as access reviews.
- Microsoft Entra Connect — Synchronizes on-premises Active Directory with Entra ID (formerly Azure AD Connect).
Microsoft Entra ID vs Google Cloud Identity
| Dimension | Microsoft Entra ID | Google Cloud Identity |
|---|---|---|
| Visibility score | 66% | 5.2% |
| Pricing model | — | — |
| Entry price | — | — |
| Free plan | — | — |
| Trial | — | — |
Pros
- Native integration with Microsoft 365 and Azure ecosystems
- Cost-effective fit for organizations already paying for Microsoft 365
- Strong workforce IAM with SSO, MFA and passwordless access
- Top-ranked and recognised as a Leader among IAM providers
- Strong for enterprise identity governance and hybrid environments
Cons
- Advanced add-ons carry extra yearly paid subscription costs
- Advanced features such as Conditional Access require paid tiers
Alternative 2
Okta vs Google Cloud Identity →Okta
Okta suits organizations that need to secure workforce, customer, partner and AI agent identities from one cloud identity platform..
Quick facts
- $6 per seat / mo · per seat
- 30-day free trial
- 56.9% visibility score · #2 in Identity & Access Management
- 8000+ native integrations
Key features
- Single Sign-On — One-click access to cloud and on-prem apps with a single set of credentials.
- Adaptive MFA — Phishing-resistant, context-aware multi-factor authentication for the workforce.
- Universal Directory — Centralizes user profiles from AD, LDAP and HR apps into one directory.
- Device Access — Extends passwordless Okta authentication to desktops and devices.
Okta vs Google Cloud Identity
| Dimension | Okta | Google Cloud Identity |
|---|---|---|
| Visibility score | 56.9% | 5.2% |
| Pricing model | Per seat | — |
| Entry price | $6 per seat / mo | — |
| Free plan | No | — |
| Trial | 30-day free trial | — |
Pros
- Market-leading IAM platform
- Independent, cloud-native identity platform
- Broad SaaS integrations with SSO and MFA
- Top overall enterprise IAM recommendation
- Strong security effectiveness
Cons
Alternative 3
JumpCloud vs Google Cloud Identity →JumpCloud
JumpCloud suits iT teams, from startups to enterprises and MSPs, that manage mixed-OS device fleets and want identity and device management in one platform..
Quick facts
- $9 per seat / mo · per seat
- 30-day free trial
- 25.8% visibility score · #3 in Identity & Access Management
Key features
- Cloud Directory — Cloud-based user directory replacing on-premises Active Directory.
- Single Sign-On (SSO) — Single set of credentials for web and on-premises applications.
- Multi-Factor Authentication (MFA) — Additional verification for access to resources.
- JumpCloud Go — Passwordless authentication.
JumpCloud vs Google Cloud Identity
| Dimension | JumpCloud | Google Cloud Identity |
|---|---|---|
| Visibility score | 25.8% | 5.2% |
| Pricing model | Per seat | — |
| Entry price | $9 per seat / mo | — |
| Free plan | No | — |
| Trial | 30-day free trial | — |
Pros
- unified identity, access, and device management
- transparent, published per-user pricing and annual savings
- cross-platform support for Windows, Mac, and Linux
- free tier and free trial for small teams
- well suited to small and mid-sized businesses
Cons
Alternative 4
OneLogin vs Google Cloud Identity →OneLogin
OneLogin suits organizations securing workforce, customer and partner access with SSO and MFA.
Quick facts
- Pricing not available
- 10.1% visibility score · #10 in Identity & Access Management
Key features
- OneLogin Protect — MFA authenticator app with push-based verification.
- SmartFactor Authentication — Adaptive, risk-based authentication.
OneLogin vs Google Cloud Identity
| Dimension | OneLogin | Google Cloud Identity |
|---|---|---|
| Visibility score | 10.1% | 5.2% |
| Pricing model | — | — |
| Entry price | — | — |
| Free plan | — | — |
| Trial | — | — |
Pros
- Low-cost option for small and mid-sized organizations
- 30-day free trial and structured evaluation program
- SSO, MFA, provisioning and directory features in one IAM platform
- Robust app catalog and developer-friendly provisioning
- Vendor-agnostic, cost-effective alternative to Okta
Cons
How to choose
Match the pricing model to your cost driver: headcount, usage or features.
| Platform | Pricing model | Starting price |
|---|---|---|
| Google Cloud Identity | — | — |
| Microsoft Entra ID | — | — |
| Okta | Per seat | $6 per seat / mo |
| JumpCloud | Per seat | $9 per seat / mo |
| OneLogin | — | — |
More alternatives
Ranked by how often AI answers name them alongside Google Cloud Identity in the latest weekly run.