Showell

New

Leading Field Sales Enablement Platform that helps sellers succeed and buyers choose you.

Sales EnablementHelsinki, Finland11–50 employeesFounded 2012

#23 of 56 in Sales Enablement

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Visibility score

2.8%

New vs last week

Weekly run · Nov 2

Data collected Nov 2, 2026·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run Nov 9, 2026

Showell ranks #23 of 56 in Sales Enablement with an AI visibility score of 2.8 (SlateIndex, Nov 2, 2026).
Showell is most visible on ChatGPT (7.4) and least on Perplexity (0).
AI engines name Showell in 3 of the 30 Sales Enablement buyer prompts SlateIndex tracks.
revspire.io is the source AI engines cite most in answers about Showell, with 6 citations.

About

Company details for Showell

Showell is a sales enablement platform for companies that sell through field sales teams and dealer networks. Sellers use a branded app to find, personalize, present and share sales content, including offline, and teams can see which content is used. It also includes a built-in learning management system and Digital Sales Rooms for sharing content with buyers. It ranks #23 of 56 in Sales Enablement on SlateIndex and has a visibility score of 2.8 in the latest weekly run.

Founded in 2012 and headquartered in Helsinki, Finland, the company employs 11–50 people. Its differentiator: built for field sales, with offline access, a branded sales app and content analytics in one platform.

Website: showell.com
Categories: Sales Enablement
Company size: 11–50 employees
Headquarters: Helsinki, Finland
Founded: 2012
Company type: Private, venture-backed
Funding: Seed
Platforms: Web browser, Windows app, iOS app
Support: Dedicated customer success manager, Help Center

LinkedIn · linkedin.com/company/showell/Instagram · instagram.com/showell_app/Twitter · twitter.com/showellapp

Read from linkedin.com, g2.com, showell.com, cbinsights.com, pitchbook.com, apps.apple.com · refreshed Nov 2, 2026.

AI visibility

Latest weekly run · Nov 2 · next run Nov 9

Visibility score

2.8%

across Sales Enablement answers, weighted by position

ChatGPT7.4%

AI Mode1.1%

Perplexity0%

Change

New

vs last week’s run

Category rank

#23 of 56

in Sales Enablement

Mentions

in this week’s run

Share of voice

0.5%

of AI mentions in Sales Enablement

Visibility score trend

Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.

Now2.8%

30-day change—

High · low2.8% · 2.8%

Rank#23

Changes appear after the second weekly run in Sales Enablement. Highspot leads the category at 58.5%.

Media

Website and product screenshots for Showell

All media

Home page

Pricing page

AI mentions & citations

Recent answers that name Showell

All prompts

Products & features

What Showell sells

Showell sales app

Branded app for finding, presenting and sharing sales content, online or offline.

Content Library

Central library for sales content with smart folders, language filters and user groups.

Content Personalization

Tool for building tailored presentations by mixing content for each buyer.

Digital Sales Rooms

Branded shared rooms where buyers view, download and chat about content, with engagement tracking.

Learning Management System

Built-in courses, tests and quizzes for onboarding and training sellers.

Showell AI

AI search and content recommendations across Showell content.

Strengths engines cite

Lightning-fast offline syncing
Ease of use for reps on the road
Explicit annual and longer-term discounts

Target market & buyers

Companies that sell through field sales teams and dealer networks.

Notable customers include Kubota, Sandvik, Sakura, Laborie, BSH, Ottobock, Gaggenau, Beamex.

Industry	Primary use case
Machinery Manufacturing	Giving dealers one place for price lists, brochures and sales materials across their network (e.g. Kubota).
Medical Devices & Healthcare	Replacing file-sharing setups with one place for sales content and presentations (e.g. Biolitec).

Funding & recent developments

Funding

Round	Year	Amount
Grant	2014	$0M
Seed	2014	—
Seed	2019	$2M

Latest known round	Total raised
Seed	—

Recent developments

Sep 2025ProductShowroom feature added to iOS app
The iOS app gained a Showroom feature for presenting documents, images, videos and 3D content (versions 15.4.0 and 15.5.0).

Competitive landscape

How Showell compares with its top three alternatives

All alternatives

Showell most often appears alongside Highspot, Seismic, Revspire in AI answers.

vsShowell vs Highspot2.8% vs 58.5% visibility · Highspot leadsFull comparison vsShowell vs Seismic2.8% vs 55.2% visibility · Seismic leadsFull comparison vsShowell vs Revspire2.8% vs 7.5% visibility · Revspire leadsFull comparison

Brand	Visibility	Share of voice	vs last week	Starting price
Showell	2.8%	0.5%	New	Pricing not available
Highspot	58.5%	10.6%	New	Contact sales
Seismic	55.2%	9.9%	New	Pricing not available
Revspire	7.5%	3%	New	Contact sales
Salesforce	46.2%	9.6%	New	Pricing not available

Cite as: SlateIndex, “Showell AI visibility profile”, https://slateindex.ai/brand/showell, data of Nov 2, 2026. Licence: CC BY 4.0.