Tailwind

New

We make Pinterest a growth channel for your business.

Social Media ManagementOklahoma City, Oklahoma, United States51–200 employeesFounded 2012

#45 of 51 in Social Media Management1,000,000 customers (per tailwindapp.com)0% positive in AI answers

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Visibility score

0.3%

New vs last week

Weekly run · Nov 2

Data collected Nov 2, 2026·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run Nov 9, 2026

Tailwind ranks #45 of 51 in Social Media Management with an AI visibility score of 0.3 (SlateIndex, Nov 2, 2026).
Tailwind is most visible on Perplexity (0.9) and least on Google AI Mode (0).
AI engines name Tailwind in 1 of the 30 Social Media Management buyer prompts SlateIndex tracks.
zapier.com is the source AI engines cite most in answers about Tailwind, with 2 citations.

About

Company details for Tailwind

Tailwind is a Pinterest marketing tool. It finds keywords with a Resonance Score, creates Pins from a site's content each week, schedules them at optimized times, and boosts top performers through Turbo engagement from a community of creators. It is sold as three separate products or as a bundle, priced per Pinterest account. It ranks #45 of 51 in Social Media Management on SlateIndex and has a visibility score of 0.3 in the latest weekly run.

Founded in 2012 and headquartered in Oklahoma City, Oklahoma, United States, the company employs 51–200 people. It has raised about $10M. Its differentiator: pinterest's longest standing developer partner, since 2012, with Turbo engagement from a community of Pinterest creators.

Website: tailwindapp.com
Categories: Social Media Management
Company size: 51–200 employees
Headquarters: Oklahoma City, Oklahoma, United States
Founded: 2012
Company type: Private, venture-backed
Funding: Series B, lead investor Pilot Growth Equity, amounts obscured · $10M raised
Customers: 1,000,000 · per tailwindapp.com/pricing-overview?ver=150
Pricing: Free; paid from $11.99 / mo · flat tiers
Free trial: Free plan available
Platforms: Pinterest, Instagram, Facebook
Support: Email help@tailwindapp.com

Instagram · instagram.com/tailwindapp Facebook · facebook.com/Tailwind YouTube · youtube.com/@Tailwindapp LinkedIn · linkedin.com/company/tailwindapp

Read from linkedin.com, tailwindapp.com, g2.com, instagram.com, tailwindapp.com:443, tracxn.com · refreshed Nov 2, 2026.

AI visibility

Latest weekly run · Nov 2 · next run Nov 9

Visibility score

0.3%

across Social Media Management answers, weighted by position

ChatGPT0%

AI Mode0%

Perplexity0.9%

Change

New

vs last week’s run

Category rank

#45 of 51

in Social Media Management

Mentions

in this week’s run

Share of voice

0.1%

of AI mentions in Social Media Management

Visibility score trend

Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.

Now0.3%

30-day change—

High · low0.3% · 0.3%

Rank#45

Changes appear after the second weekly run in Social Media Management. Buffer leads the category at 57.6%.

Media

Website and product screenshots for Tailwind

All media

Home page

Pricing page

AI mentions & citations

Recent answers that name Tailwind

All prompts

Alternatives to the most popular social media management tool

Best for visual content: Later for Instagram and TikTok, or Tailwind for Pinterest-heavy strategies.

Perplexity · run of Nov 2

Products & features

What Tailwind sells

Pin Scheduling & Creation

Schedules and publishes Pins to Pinterest and creates Pins automatically from site content with SmartPin.

Pinterest SEO

Keyword research and tracking for Pinterest, including keywords matched to a user's Pins.

Pinterest Engagement

Boosts Pins through Turbo, which earns engagement from a community of Pinterest creators.

Strengths engines cite

Recommended for Pinterest-heavy strategies and visual content

Target market & buyers

Small businesses and creators

Notable customers include Gypsea Art Designs.

Industry	Primary use case
Online retail	Driving traffic to Etsy and other online shops by scheduling a steady stream of Pins

Funding & recent developments

Funding

Round	Year	Amount
Seed round, led by i2E, with SeedStep Angels participating	2013	$1M
Series B	2018	$6M
Series B	2019	$3M
Incubator/accelerator round, Facebook Accelerator investor, amount not given	2021	—
Series B, reported by Content Beta, not confirmed by other sources, no investor named	2023	$10M
Series B, lead investor Pilot Growth Equity, amounts obscured	—	—

Latest known round	Total raised
Series B, lead investor Pilot Growth Equity, amounts obscured	$10M

Recent developments

Jan 2026ProductPaid plans restructured around a shared credit pool
Per third-party listings, Tailwind restructured its paid plans around a shared credit pool.
Jan 2026ProductMajor update to AI caption and description writer
Tailwind's AI caption and description writer received a major update in early 2026.

Competitive landscape

How Tailwind compares with its top three alternatives

All alternatives

Tailwind most often appears alongside Buffer, Hootsuite, Sprout Social in AI answers.

vsTailwind vs Buffer0.3% vs 57.6% visibility · Buffer leadsFull comparison vsTailwind vs Hootsuite0.3% vs 57.5% visibility · Hootsuite leadsFull comparison vsTailwind vs Sprout Social0.3% vs 53.5% visibility · Sprout Social leadsFull comparison

Brand	Visibility	Share of voice	vs last week	Starting price
Tailwind	0.3%	0.1%	New	Free plan
Buffer	57.6%	11.4%	New	Free plan
Hootsuite	57.5%	10.8%	New	$99 / seat / mo
Sprout Social	53.5%	11.3%	New	$79 / seat / mo
Zoho	44.8%	12.5%	up+5.4%	Pricing not available