Talkwalker

New

Consumer intelligence for the world's most impactful brands

Social Media Management501–1,000 employeesFounded 2009

#33 of 51 in Social Media Management2,500 customers (per talkwalker.com)

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Visibility score

0.7%

New vs last week

Weekly run · Nov 2

Data collected Nov 2, 2026·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run Nov 9, 2026

Talkwalker ranks #33 of 51 in Social Media Management with an AI visibility score of 0.7 (SlateIndex, Nov 2, 2026).
Talkwalker is most visible on Perplexity (2) and least on Google AI Mode (0).
AI engines name Talkwalker in 1 of the 30 Social Media Management buyer prompts SlateIndex tracks.
buffer.com is the source AI engines cite most in answers about Talkwalker, with 2 citations.

About

Company details for Talkwalker

Lumen by Talkwalker, formerly Talkwalker, is a social listening, media monitoring, and competitive intelligence platform for marketing, PR, and insights teams. It tracks brand mentions and sentiment across 30 social networks, 150 million websites, and video, image, and audio content, and its Wisdom AI assistant answers plain-language questions about the data. It ranks #33 of 51 in Social Media Management on SlateIndex and has a visibility score of 0.7 in the latest weekly run.

Its differentiator: visual listening that detects brand mentions in images, video and audio, not only in text.

Website: talkwalker.com
Categories: Social Media Management
Company size: 501–1,000 employees
Founded: 2009
Company type: Division of Hootsuite
Funding: €5M mezzanine financing from Main Mezzanine Capital (date not shown)
Customers: 2,500 · per talkwalker.com
Pricing: Contact sales · flat tiers
Free trial: —
Languages: 187 supported
Compliance: SOC 2 Type II
Support: Professional onboarding, Customer Success team and technical specialists, Continuous online training courses, Regular strategy reviews with experts, Customer support in your region

Facebook · facebook.com/talkwalker LinkedIn · linkedin.com/company/talkwalker X · x.com/Talkwalker

Read from linkedin.com, talkwalker.com, g2.com, facebook.com, checkthat.ai, crunchbase.com · refreshed Nov 2, 2026.

AI visibility

Latest weekly run · Nov 2 · next run Nov 9

Visibility score

0.7%

across Social Media Management answers, weighted by position

ChatGPT0%

AI Mode0%

Perplexity2%

Change

New

vs last week’s run

Category rank

#33 of 51

in Social Media Management

Mentions

in this week’s run

Share of voice

0.1%

of AI mentions in Social Media Management

Visibility score trend

Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.

Now0.7%

30-day change—

High · low0.7% · 0.7%

Rank#33

Changes appear after the second weekly run in Social Media Management. Buffer leads the category at 57.6%.

Media

Website and product screenshots for Talkwalker

All media

Home page

Pricing page

AI mentions & citations

Recent answers that name Talkwalker

All prompts

What are the best Social Media Management tools in 2026?

Perplexity · run of Nov 2

Products & features

What Talkwalker sells

Social listening

Tracks conversations, mentions and sentiment across social networks, websites and visual media.

Media monitoring

Tracks news and coverage across online, print, broadcast and social sources, with alerts and influencer finding.

Social benchmarking

Compares brand performance against competitors and industry standards.

Target market & buyers

Marketing, PR and insights teams, and agencies that serve them.

Notable customers include Bayes Business School, Orange, Yves Rocher, University of Sydney, Bottomline.

Industry	Primary use case
Public relations and communications	Protecting reputation, managing crises and finding influential media contacts
Marketing	Identifying trends, measuring social performance and optimizing social strategy
Consumer insights	Finding unmet customer needs to inform product development

Funding & recent developments

Funding

Round	Year	Amount
Debt financing from Pride Capital Partners (debt, not equity)	2017	$5M
Majority stake acquired by Marlin Equity Partners	2018	—
Acquisition by Hootsuite, no amount disclosed	2024	—
€5M mezzanine financing from Main Mezzanine Capital (date not shown)	—	—

Latest known round	Total raised
€5M mezzanine financing from Main Mezzanine Capital (date not shown)	—

Recent developments

Apr 2026CompanyHootsuite founder Ryan Holmes returns as interim CEO
CBC and the Globe and Mail reported Hootsuite's founder returning to the CEO role on an interim basis.
Jan 2026PartnershipMark and Comm named exclusive Hootsuite and Talkwalker partner for Sri Lanka and Maldives
A partner deal made Mark and Comm the exclusive Hootsuite and Talkwalker partner for Sri Lanka and Maldives.
Oct 2025CompanyHootsuite cuts about 20% of global workforce
Hootsuite, Talkwalker's parent company, cut about 20% of its global workforce.

Competitive landscape

How Talkwalker compares with its top three alternatives

All alternatives

Talkwalker most often appears alongside HubSpot, Buffer, Hootsuite in AI answers.

vsTalkwalker vs HubSpot0.7% vs 73.1% visibility · HubSpot leadsFull comparison vsTalkwalker vs Buffer0.7% vs 57.6% visibility · Buffer leadsFull comparison vsTalkwalker vs Hootsuite0.7% vs 57.5% visibility · Hootsuite leadsFull comparison

Brand	Visibility	Share of voice	vs last week	Starting price
Talkwalker	0.7%	0.1%	New	Contact sales
HubSpot	73.1%	13.1%	New	Free plan
Buffer	57.6%	11.4%	New	Free plan
Hootsuite	57.5%	10.8%	New	$99 / seat / mo
Sprout Social	53.5%	11.3%	New	$79 / seat / mo