8x8 vs HubSpot
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HubSpot is the stronger AI pick in Contact Center: it has a visibility score of 14.1 versus 3.6 for 8x8, and ranks ahead in 50% of the answers that name both.
Choose 8x8 if…
- You need ISO 27001 or ISO 27017 or ISO 27018 or SOC 2 Type 2 or HIPAA (with Business Associate Agreements) or Cyber Essentials Plus or CSA Cyber Trust (Advocate level) coverage
- integrated platform combining voice, video, chat, and contact center tools
- feature-rich cloud business communications
- strong for global calling
Choose HubSpot if…
- You want the brand AI engines rank higher (14.1 vs 3.6)
- AI answers describe it more positively (35% vs 12% positive)
- You need SOC 2 Type II coverage
- You prefer a larger, established vendor (5,000+ employees)
AI visibility side by side
Latest weekly run · Nov 3
| Metric | 8x8 | HubSpot |
|---|---|---|
| Visibility score | 3.6% | 14.1% |
| Change vs last week | up+0.8% | down−1.5% |
| Rank in Contact Center | #24 | #12 |
| Share of voice | 1.4% | 3.3% |
| Mentions this run | 9 | 19 |
| Positive in AI answers | 12% | 35% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
8x8 +0.8000000000000003pp · HubSpot −1.5pp over 1 weekly runs.
Engine by engine
HubSpot leads on 3 of 3 engines
Head to head in AI answers
2 engine answers name both brands
| Prompt | Engine | 8x8 | HubSpot |
|---|---|---|---|
| How do I choose a contact center platform for a mid-market team? | ChatGPT | #10 | #3 |
| What are the pros and cons of 8x8? | ChatGPT | #1 | #3 |
Features, pricing & fit
| Dimension | 8x8 | HubSpot |
|---|---|---|
| Pricing model | — | Per seat |
| Entry price | — | Free; paid from $7 per seat / mo |
| Free plan | — | Yes |
| Onboarding fee | — | $3,000 |
| Deployment | Cloud-based SaaS | Cloud |
| Integrations | — | 2000+ |
| Compliance | ISO 27001, ISO 27017, ISO 27018, SOC 2 Type 2, SOC 3, HIPAA (with Business Associate Agreements), Cyber Essentials Plus, CSA Cyber Trust (Advocate level) | SOC 2 Type II, SOC 3 |
| Support | — | Phone |
| Founded | 1987 | 2006 |
| Headquarters | Campbell, California | Cambridge, Massachusetts, United States |
| Employees | 1,001–5,000 | 5,000+ |
| Funding | Post-IPO equity raise | Corporate round |
| Best for | — | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. |
Plans side by side
8x8
Pricing not available.
HubSpot
Pros and cons
Themes from the AI answers that mention each brand
8x8
- integrated platform combining voice, video, chat, and contact center tools
- feature-rich cloud business communications
- strong for global calling
- suited to UCaaS consolidation
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “8x8 vs HubSpot”, https://slateindex.ai/compare/8x8-vs-hubspot, data of Nov 3, 2026. Licence: CC BY 4.0.