Act-OnMarketing automation for your entire customer lifecycle
vs
Benchmark EmailPowerfully simple email marketing software
Comparison · Marketing Automation · weekly run Nov 2
Act-On vs Benchmark Email
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Act-On is the stronger AI pick in Marketing Automation: it has a visibility score of 1 versus 0 for Benchmark Email.
Choose Act-On if…
- You want the brand AI engines rank higher (1 vs 0)
- You prefer a larger, established vendor (201–500 employees)
- Favored for mid-market demand generation
- Lower total cost of ownership
Choose Benchmark Email if…
- You want a free plan to start
- AI answers describe it more positively (100% vs 33% positive)
- all plans include every feature
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Act-On | Benchmark Email |
|---|---|---|
| Visibility score | 1% | 0% |
| Change vs last week | New | New |
| Rank in Marketing Automation | #31 | #42 |
| Share of voice | 0.5% | 0% |
| Mentions this run | 3 | 0 |
| Positive in AI answers | 33% | 100% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Act-On 0pp · Benchmark Email 0pp over 0 weekly runs.
Engine by engine
Act-On leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
Act-OnBenchmark Email
Head to head in AI answers
0 engine answers name both brands
0Act-On ranked higher
0Benchmark Email ranked higher
Features, pricing & fit
| Dimension | Act-On | Benchmark Email |
|---|---|---|
| Pricing model | Usage-based | Usage-based |
| Entry price | $900 / mo | Free; paid from $12 / mo |
| Free plan | No | Yes |
| Integrations | — | 2+ |
| Support | Standard support package with email-based support, Premium support package, recommended for Enterprise | Live chat and email support 24/7 on every plan, including free, Chat, email and phone support on Enterprise, Dedicated account management on Enterprise |
| Founded | 2008 | 2004 |
| Headquarters | Portland, Oregon, United States | St. Louis, Missouri, United States |
| Employees | 201–500 | 51–200 |
| Funding | Round of $4M, about six months before the 2011 Series C · $82M raised | Later Stage VC |
| Best for | Midsize and enterprise marketing teams focused on growing revenue through lifecycle marketing, including distributed organizations such as franchises and branch offices. | Small businesses and nonprofits that want simple email campaigns without a bloated marketing suite. |
Plans side by side
Benchmark Email
Free$0month
Pro$12month (500 contacts; $10/mo billed annually)
EnterpriseCustomcontact sales
Pros and cons
Themes from the AI answers that mention each brand
Act-On
- Favored for mid-market demand generation
- Lower total cost of ownership
- Fast deployment
Benchmark Email
- all plans include every feature
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Act-On vs Benchmark Email”, https://slateindex.ai/compare/act-on-vs-benchmark-email, data of Nov 2, 2026. Licence: CC BY 4.0.