Act-On vs Bloomreach

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Bloomreach is the stronger AI pick in Marketing Automation: it has a visibility score of 1.9 versus 1 for Act-On, and ranks ahead in 50% of the answers that name both.

Choose Act-On if…

AI answers describe it more positively (33% vs 0% positive)
Favored for mid-market demand generation
Lower total cost of ownership
Fast deployment

Choose Bloomreach if…

You want the brand AI engines rank higher (1.9 vs 1)
You need SOC 2 Type II or ISO 27001 or ISO 27017 or ISO 27018 or ISO 9001 or ISO 22301 or GDPR or CCPA coverage
You prefer a larger, established vendor (501–1,000 employees)
included in analyst-backed marketing automation shortlist

AI visibility side by side

Latest weekly run · Nov 2

Metric	Act-On	Bloomreach
Visibility score	1%	1.9%
Change vs last week	New	New
Rank in Marketing Automation	#31	#27
Share of voice	0.5%	0.7%
Mentions this run	3	4
Positive in AI answers	33%	0%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Act-On 0pp · Bloomreach 0pp over 0 weekly runs.

Engine by engine

Bloomreach leads on 2 of 3 engines

ChatGPT

1.9%

2.6%

AI Mode

1.1%

Perplexity

Act-OnBloomreach

Head to head in AI answers

2 engine answers name both brands

1Act-On ranked higher

1Bloomreach ranked higher

Prompt	Engine	Act-On	Bloomreach
Which marketing automation vendors do analysts recommend?	ChatGPT	#12	#5
Official website of the top marketing automation platform vendors	ChatGPT	#14	#18

Features, pricing & fit

Dimension	Act-On	Bloomreach
Pricing model	Usage-based	Usage-based
Entry price	$900 / mo	Contact sales
Free plan	No	No
Integrations	—	175+
Compliance	—	SOC 2 Type II, ISO 27001, ISO 27017, ISO 27018, ISO 9001, ISO 22301, GDPR, CCPA
Support	Standard support package with email-based support, Premium support package, recommended for Enterprise	In-app chat with a 90-second average response, 24/7, Named Customer Success Manager, Bloomreach Academy, Monthly best-practice sessions
Founded	2008	2009
Headquarters	Portland, Oregon, United States	Mountain View, California, United States
Employees	201–500	501–1,000
Funding	Round of $4M, about six months before the 2011 Series C · $82M raised	Series D, from Bain Capital Ventures, Battery Ventures, Lightspeed, NEA and Salesforce Ventures
Best for	Midsize and enterprise marketing teams focused on growing revenue through lifecycle marketing, including distributed organizations such as franchises and branch offices.	Brands at scale that send high volumes of email and SMS, run ecommerce, and hold customer data spread across systems. Most customers invest $60K or more a year.