Act-On vs Brevo

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Brevo is the stronger AI pick in Marketing Automation: it has a visibility score of 27.8 versus 1 for Act-On, and ranks ahead in 100% of the answers that name both.

Choose Act-On if…

Favored for mid-market demand generation
Lower total cost of ownership
Fast deployment

Choose Brevo if…

You want the brand AI engines rank higher (27.8 vs 1)
You want a free plan to start
AI answers describe it more positively (54% vs 33% positive)
You need ISO 27001:2022 certified or GDPR compliant or CCPA compliant or CASL compliant or B Corp certified coverage

AI visibility side by side

Latest weekly run · Nov 2

Metric	Act-On	Brevo
Visibility score	1%	27.8%
Change vs last week	New	New
Rank in Marketing Automation	#31	#5
Share of voice	0.5%	7.3%
Mentions this run	3	41
Positive in AI answers	33%	54%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Act-On 0pp · Brevo 0pp over 0 weekly runs.

Engine by engine

Brevo leads on 3 of 3 engines

ChatGPT

1.9%

35.2%

AI Mode

1.1%

24.3%

Perplexity

24.1%

Act-OnBrevo

Head to head in AI answers

1 engine answers name both brands

0Act-On ranked higher

1Brevo ranked higher

Prompt	Engine	Act-On	Brevo
Official website of the top marketing automation platform vendors	ChatGPT	#14	#12

Features, pricing & fit

Dimension	Act-On	Brevo
Pricing model	Usage-based	Usage-based
Entry price	$900 / mo	Contact sales
Free plan	No	Yes
Integrations	—	150+
Compliance	—	ISO 27001:2022 certified, GDPR compliant, CCPA compliant, CASL compliant, B Corp certified
Support	Standard support package with email-based support, Premium support package, recommended for Enterprise	Email support, Phone support on Professional plan, Deliverability specialist support on Professional plan, Tailored onboarding and CSM support on Enterprise plan
Founded	2008	2012
Headquarters	Portland, Oregon, United States	Paris, France
Employees	201–500	501–1,000
Funding	Round of $4M, about six months before the 2011 Series C · $82M raised	Series A
Best for	Midsize and enterprise marketing teams focused on growing revenue through lifecycle marketing, including distributed organizations such as franchises and branch offices.	Individuals, solopreneurs and small businesses starting with email and multichannel marketing, with a free forever plan.