Act-On vs Customer.io

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Customer.io is the stronger AI pick in Marketing Automation: it has a visibility score of 12.2 versus 1 for Act-On, and ranks ahead in 100% of the answers that name both.

Choose Act-On if…

Favored for mid-market demand generation
Lower total cost of ownership
Fast deployment

Choose Customer.io if…

You want the brand AI engines rank higher (12.2 vs 1)
You want a lower entry price ($100 vs $900)
AI answers describe it more positively (34% vs 33% positive)
You need GDPR or CCPA or ISO 27001 or SOC 2 Type II or HIPAA coverage

AI visibility side by side

Latest weekly run · Nov 2

Metric	Act-On	Customer.io
Visibility score	1%	12.2%
Change vs last week	New	New
Rank in Marketing Automation	#31	#8
Share of voice	0.5%	4%
Mentions this run	3	23
Positive in AI answers	33%	34%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Act-On 0pp · Customer.io 0pp over 0 weekly runs.

Engine by engine

Customer.io leads on 3 of 3 engines

ChatGPT

1.9%

13.3%

AI Mode

1.1%

4.4%

Perplexity

18.9%

Act-OnCustomer.io

Head to head in AI answers

1 engine answers name both brands

0Act-On ranked higher

1Customer.io ranked higher

Prompt	Engine	Act-On	Customer.io
Official website of the top marketing automation platform vendors	ChatGPT	#14	#10

Features, pricing & fit

Dimension	Act-On	Customer.io
Pricing model	Usage-based	Usage-based
Entry price	$900 / mo	$100 / mo
Free plan	No	No
Deployment	—	Cloud-hosted, with US and EU data centers
Compliance	—	GDPR, CCPA, ISO 27001, SOC 2 Type II, HIPAA
Support	Standard support package with email-based support, Premium support package, recommended for Enterprise	Email and chat support, Documentation and community support, Dedicated Customer Success Manager on Enterprise
Founded	2008	2012
Headquarters	Portland, Oregon, United States	Portland, Oregon, USA
Employees	201–500	201–500
Funding	Round of $4M, about six months before the 2011 Series C · $82M raised	Series A led by Spectrum Equity
Best for	Midsize and enterprise marketing teams focused on growing revenue through lifecycle marketing, including distributed organizations such as franchises and branch offices.	Teams getting started with data-driven messaging, and teams scaling across channels with custom workflows.