Act-OnMarketing automation for your entire customer lifecycle
vs
KitEmail Marketing
Comparison · Marketing Automation · weekly run Nov 2
Act-On vs Kit
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Kit is the stronger AI pick in Marketing Automation: it has a visibility score of 2.6 versus 1 for Act-On.
Choose Act-On if…
- You prefer a larger, established vendor (201–500 employees)
- Favored for mid-market demand generation
- Lower total cost of ownership
- Fast deployment
Choose Kit if…
- You want the brand AI engines rank higher (2.6 vs 1)
- AI answers describe it more positively (39% vs 33% positive)
- Clean subscriber-based scaling model with clear pricing toggles
- Designed for creators and newsletters
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Act-On | Kit |
|---|---|---|
| Visibility score | 1% | 2.6% |
| Change vs last week | New | New |
| Rank in Marketing Automation | #31 | #23 |
| Share of voice | 0.5% | 1.1% |
| Mentions this run | 3 | 6 |
| Positive in AI answers | 33% | 39% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Act-On 0pp · Kit 0pp over 0 weekly runs.
Engine by engine
Kit leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
Act-OnKit
Head to head in AI answers
0 engine answers name both brands
0Act-On ranked higher
0Kit ranked higher
Features, pricing & fit
| Dimension | Act-On | Kit |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | $900 / mo | — |
| Free plan | No | — |
| Support | Standard support package with email-based support, Premium support package, recommended for Enterprise | — |
| Founded | 2008 | 2013 |
| Headquarters | Portland, Oregon, United States | Boise, Idaho |
| Employees | 201–500 | 51–200 |
| Funding | Round of $4M, about six months before the 2011 Series C · $82M raised | Seed |
| Best for | Midsize and enterprise marketing teams focused on growing revenue through lifecycle marketing, including distributed organizations such as franchises and branch offices. | — |
Plans side by side
Kit
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Act-On
- Favored for mid-market demand generation
- Lower total cost of ownership
- Fast deployment
Kit
- Clean subscriber-based scaling model with clear pricing toggles
- Designed for creators and newsletters
- 14-day free trial with no credit card required
- Free plan available
- Best for creators, writers, and bloggers
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Act-On vs Kit”, https://slateindex.ai/compare/act-on-vs-kit, data of Nov 2, 2026. Licence: CC BY 4.0.