Act-OnMarketing automation for your entire customer lifecycle
vs
OntraportAll-in-one CRM & marketing automation for small business
Comparison · Marketing Automation · weekly run Nov 2
Act-On vs Ontraport
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Ontraport is the stronger AI pick in Marketing Automation: it has a visibility score of 1.2 versus 1 for Act-On.
Choose Act-On if…
- AI answers describe it more positively (33% vs 0% positive)
- You prefer a larger, established vendor (201–500 employees)
- Favored for mid-market demand generation
- Lower total cost of ownership
Choose Ontraport if…
- You want the brand AI engines rank higher (1.2 vs 1)
- You need PCI DSS Level 1 or EU-U.S. Data Privacy Framework coverage
- annual billing discount lowers monthly price
- 14-day free trial
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Act-On | Ontraport |
|---|---|---|
| Visibility score | 1% | 1.2% |
| Change vs last week | New | New |
| Rank in Marketing Automation | #31 | #30 |
| Share of voice | 0.5% | 0.4% |
| Mentions this run | 3 | 2 |
| Positive in AI answers | 33% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Act-On 0pp · Ontraport 0pp over 0 weekly runs.
Engine by engine
Ontraport leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
Act-OnOntraport
Head to head in AI answers
0 engine answers name both brands
0Act-On ranked higher
0Ontraport ranked higher
Features, pricing & fit
| Dimension | Act-On | Ontraport |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | $900 / mo | — |
| Free plan | No | — |
| Compliance | — | PCI DSS Level 1, EU-U.S. Data Privacy Framework |
| Support | Standard support package with email-based support, Premium support package, recommended for Enterprise | Support reps reachable by chat 7 days a week, Ontraport University free video library, Done-with-you setup and training package |
| Founded | 2008 | 2006 |
| Headquarters | Portland, Oregon, United States | Covina, California, United States |
| Employees | 201–500 | 51–200 |
| Funding | Round of $4M, about six months before the 2011 Series C · $82M raised | Strategic growth financing from Accel-KKR Credit Partners (undated) |
| Best for | Midsize and enterprise marketing teams focused on growing revenue through lifecycle marketing, including distributed organizations such as franchises and branch offices. | Established small and mid-sized businesses that have outgrown starter tools but find enterprise software too complex or costly |
Plans side by side
Ontraport
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Act-On
- Favored for mid-market demand generation
- Lower total cost of ownership
- Fast deployment
Ontraport
- annual billing discount lowers monthly price
- 14-day free trial
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Act-On vs Ontraport”, https://slateindex.ai/compare/act-on-vs-ontraport, data of Nov 2, 2026. Licence: CC BY 4.0.