Act-OnMarketing automation for your entire customer lifecycle
vs
SenderEmail marketing, automation and transactional emails for growing businesses
Comparison · Marketing Automation · weekly run Nov 2
Act-On vs Sender
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Sender is the stronger AI pick in Marketing Automation: it has a visibility score of 3.1 versus 1 for Act-On.
Choose Act-On if…
- You prefer a larger, established vendor (201–500 employees)
- Usage-based pricing suits your budget better than flat tiers
- Favored for mid-market demand generation
- Lower total cost of ownership
Choose Sender if…
- You want the brand AI engines rank higher (3.1 vs 1)
- You want a free plan to start
- AI answers describe it more positively (73% vs 33% positive)
- Flat tiers pricing suits your budget better than usage-based
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Act-On | Sender |
|---|---|---|
| Visibility score | 1% | 3.1% |
| Change vs last week | New | New |
| Rank in Marketing Automation | #31 | #22 |
| Share of voice | 0.5% | 0.5% |
| Mentions this run | 3 | 3 |
| Positive in AI answers | 33% | 73% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Act-On 0pp · Sender 0pp over 0 weekly runs.
Engine by engine
Sender leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
Act-OnSender
Head to head in AI answers
0 engine answers name both brands
0Act-On ranked higher
0Sender ranked higher
Features, pricing & fit
| Dimension | Act-On | Sender |
|---|---|---|
| Pricing model | Usage-based | Flat tiers |
| Entry price | $900 / mo | Free; paid from $9 / mo |
| Free plan | No | Yes |
| Deployment | — | Cloud |
| Integrations | — | 100+ |
| Support | Standard support package with email-based support, Premium support package, recommended for Enterprise | 24/7 email and live chat, Priority support on Professional, Phone support and dedicated success manager on Enterprise |
| Founded | 2008 | 2012 |
| Headquarters | Portland, Oregon, United States | Vilnius, Lithuania |
| Employees | 201–500 | 11–50 |
| Funding | Round of $4M, about six months before the 2011 Series C · $82M raised | Bootstrapped |
| Best for | Midsize and enterprise marketing teams focused on growing revenue through lifecycle marketing, including distributed organizations such as franchises and branch offices. | Small businesses, growing teams, creators and ecommerce brands |
Plans side by side
Sender
Free Forever$0month
Standard$9month (500 subscribers, monthly billing)
Professional$15month (500 subscribers, monthly billing)
EnterpriseCustomcustom
Pros and cons
Themes from the AI answers that mention each brand
Act-On
- Favored for mid-market demand generation
- Lower total cost of ownership
- Fast deployment
Sender
- Generous free plan limits
- High-value feature set for budget campaigns
- Lowest cost option
- Email automation with segmentation, landing pages and forms
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Act-On vs Sender”, https://slateindex.ai/compare/act-on-vs-sender, data of Nov 2, 2026. Licence: CC BY 4.0.