ActiveCampaignAutonomous marketing platform for email, SMS and WhatsApp
vs
InsightlyThe modern CRM teams love
Comparison · CRM · weekly run Nov 3
ActiveCampaign vs Insightly
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
ActiveCampaign is the stronger AI pick in CRM: it has a visibility score of 2.1 versus 1.1 for Insightly.
Choose ActiveCampaign if…
- You want the brand AI engines rank higher (2.1 vs 1.1)
- AI answers describe it more positively (53% vs 43% positive)
- You need SOC 2 coverage
- You prefer a larger, established vendor (501–1,000 employees)
Choose Insightly if…
- You need more native integrations (2000+ vs 1000+)
- You need SOC 2 Type II or CCPA coverage
- Per seat pricing suits your budget better than flat tiers
- Excellent for project-based services and analytics
AI visibility side by side
Latest weekly run · Nov 3
| Metric | ActiveCampaign | Insightly |
|---|---|---|
| Visibility score | 2.1% | 1.1% |
| Change vs last week | New | down−0.9% |
| Rank in CRM | #23 | #31 |
| Share of voice | 0.9% | 0.7% |
| Mentions this run | 4 | 3 |
| Positive in AI answers | 53% | 43% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
ActiveCampaign +2.1pp · Insightly −0.8999999999999999pp over 1 weekly runs.
Engine by engine
ActiveCampaign leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
ActiveCampaignInsightly
Head to head in AI answers
0 engine answers name both brands
0ActiveCampaign ranked higher
0Insightly ranked higher
Features, pricing & fit
| Dimension | ActiveCampaign | Insightly |
|---|---|---|
| Pricing model | Flat tiers | Per seat |
| Entry price | Contact sales | $29 per seat / mo |
| Free plan | No | No · 14-day trial |
| Onboarding fee | Included | — |
| Deployment | — | Cloud |
| Integrations | 1000+ | 2000+ |
| Compliance | GDPR, SOC 2, HIPAA | SOC 2 Type II, GDPR, CCPA, HIPAA |
| Support | Help center, FAQs, Support request form, Dedicated account team on Enterprise plan | — |
| Founded | 2003 | 2009 |
| Headquarters | Chicago, Illinois, United States | San Francisco, California, United States |
| Employees | 501–1,000 | 51–200 |
| Funding | Series C · $360M raised | Series C · $38M raised |
| Best for | Small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing | Mid-market and fast-growing companies wanting an affordable, customizable CRM with marketing and service modules |
Plans side by side
ActiveCampaign
StarterCustommonth, billed yearly for 1,000 contacts
PlusCustommonth, billed yearly for 1,000 contacts
ProCustommonth, billed yearly for 1,000 contacts
EnterpriseCustommonth, billed yearly for 1,000 contacts
Insightly
Plus$29user / month, billed annually
Professional$49user / month, billed annually
Enterprise$99user / month, billed annually
Pros and cons
Themes from the AI answers that mention each brand
ActiveCampaign
- advanced marketing automation
- deep CRM integration
- behavioral and lifecycle automation
- strong email marketing platform
- affordable pricing with annual discount
- charges for total stored prospect records
Insightly
- Excellent for project-based services and analytics
- Powerful pipeline management with a lighter implementation footprint
- Free plan with CRM and basic project management
- Best for combined sales and project delivery
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “ActiveCampaign vs Insightly”, https://slateindex.ai/compare/activecampaign-vs-insightly, data of Nov 3, 2026. Licence: CC BY 4.0.