ActiveCampaignAutonomous marketing platform for email, SMS and WhatsApp
vs
IterableAI Customer Engagement Platform for Real-Time, Personalized Experiences
Comparison · Marketing Automation · weekly run Nov 2
ActiveCampaign vs Iterable
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
ActiveCampaign is the stronger AI pick in Marketing Automation: it has a visibility score of 44 versus 3.6 for Iterable, and ranks ahead in 100% of the answers that name both.
Choose ActiveCampaign if…
- You want the brand AI engines rank higher (44 vs 3.6)
- AI answers describe it more positively (53% vs 29% positive)
- You need GDPR or SOC 2 coverage
- advanced marketing automation
Choose Iterable if…
- You need SOC 2 Type 2 or ISO 27001 or Data Privacy Framework or Global Cross-Border Privacy Rules or Global Privacy Rules for Processors coverage
- Good fit for growth-stage, retail, and media organizations running cross-channel campaigns
- Suited to high-growth, mobile-heavy consumer startups needing real-time multi-channel engagement
- Strong for product-led growth and behavioral, real-time cross-channel messaging
AI visibility side by side
Latest weekly run · Nov 2
| Metric | ActiveCampaign | Iterable |
|---|---|---|
| Visibility score | 44% | 3.6% |
| Change vs last week | New | New |
| Rank in Marketing Automation | #2 | #20 |
| Share of voice | 9.3% | 1.6% |
| Mentions this run | 51 | 9 |
| Positive in AI answers | 53% | 29% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
ActiveCampaign 0pp · Iterable 0pp over 0 weekly runs.
Engine by engine
ActiveCampaign leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
ActiveCampaignIterable
Head to head in AI answers
6 engine answers name both brands
6ActiveCampaign ranked higher
0Iterable ranked higher
| Prompt | Engine | ActiveCampaign | Iterable |
|---|---|---|---|
| Compare the leading marketing automation platforms | ChatGPT | #6 | #10 |
| Compare the leading marketing automation platforms | Perplexity | #4 | #8 |
| Which marketing automation vendors do analysts recommend? | Perplexity | #4 | #11 |
| Which marketing automation platform has transparent pricing? | Perplexity | #2 | #5 |
| Official website of the top marketing automation platform vendors | ChatGPT | #5 | #8 |
| Official website of the top marketing automation platform vendors | Perplexity | #4 | #10 |
Features, pricing & fit
| Dimension | ActiveCampaign | Iterable |
|---|---|---|
| Pricing model | Flat tiers | — |
| Entry price | Contact sales | — |
| Free plan | No | — |
| Onboarding fee | Included | — |
| Integrations | 1000+ | — |
| Compliance | GDPR, SOC 2, HIPAA | SOC 2 Type 2, ISO 27001, HIPAA, Data Privacy Framework, Global Cross-Border Privacy Rules, Global Privacy Rules for Processors |
| Support | Help center, FAQs, Support request form, Dedicated account team on Enterprise plan | Community and expert-led programs |
| Founded | 2003 | 2013 |
| Headquarters | Chicago, Illinois, United States | San Francisco, California |
| Employees | 501–1,000 | 501–1,000 |
| Funding | Series C · $360M raised | Series E · $342M raised |
| Best for | Small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing | Global brands that want marketers to run real-time, cross-channel engagement without engineering dependency. |
Plans side by side
ActiveCampaign
StarterCustommonth, billed yearly for 1,000 contacts
PlusCustommonth, billed yearly for 1,000 contacts
ProCustommonth, billed yearly for 1,000 contacts
EnterpriseCustommonth, billed yearly for 1,000 contacts
Iterable
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
ActiveCampaign
- advanced marketing automation
- deep CRM integration
- behavioral and lifecycle automation
- strong email marketing platform
- affordable pricing with annual discount
- charges for total stored prospect records
Iterable
- Good fit for growth-stage, retail, and media organizations running cross-channel campaigns
- Suited to high-growth, mobile-heavy consumer startups needing real-time multi-channel engagement
- Strong for product-led growth and behavioral, real-time cross-channel messaging
- Named among leading analyst-backed marketing automation shortlists
- Good choice for high-scale consumer engagement
- Pricing not transparent; generally requires custom quotes
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “ActiveCampaign vs Iterable”, https://slateindex.ai/compare/activecampaign-vs-iterable, data of Nov 2, 2026. Licence: CC BY 4.0.