Iterable
NewAI Customer Engagement Platform for Real-Time, Personalized Experiences
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
- Iterable ranks #20 of 46 in Marketing Automation with an AI visibility score of 3.6 (SlateIndex, Nov 2, 2026).
- Iterable is most visible on Perplexity (4.4) and least on Google AI Mode (2.4).
- AI engines name Iterable in 10 of the 60 Marketing Automation buyer prompts SlateIndex tracks.
- gartner.com is the source AI engines cite most in answers about Iterable, with 8 citations.
About
Company details for Iterable
Iterable is an AI customer engagement platform for marketing teams that send messages across email, SMS, mobile push, WhatsApp, in-app and web channels. It ingests data from a cloud data warehouse or CDP and uses the Nova intelligence layer to choose next-best actions within goals and guardrails set by the team. Marketers build audiences, journeys and experiments themselves, which reduces dependence on engineering. It ranks #20 of 46 in Marketing Automation on SlateIndex and has a visibility score of 3.6 in the latest weekly run.
Founded in 2013 and headquartered in San Francisco, California, the company employs 501–1,000 people. It has raised about $342M. Its differentiator: real-time AI decisioning through Nova that picks the next best action while keeping marketers in control of goals and guardrails.
- Website
- iterable.com
- Categories
- Marketing Automation, Email Marketing
- Company size
- 501–1,000 employees
- Headquarters
- San Francisco, California
- Founded
- 2013
- Company type
- Private, venture-backed
- Funding
- Series E · $342M raised
- Compliance
- SOC 2 Type 2, ISO 27001, HIPAA, Data Privacy Framework, Global Cross-Border Privacy Rules, Global Privacy Rules for Processors
- Support
- Community and expert-led programs
Read from linkedin.com, g2.com, iterable.com, trust.iterable.com, tracxn.com, angelpad.com · refreshed Nov 2, 2026.
AI visibility
Latest weekly run · Nov 2 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
Changes appear after the second weekly run in Marketing Automation. HubSpot leads the category at 73.1%.
Media
Website and product screenshots for Iterable
AI mentions & citations
Recent answers that name Iterable
Which marketing automation vendors do analysts recommend?
As of November 2026, the strongest analyst-backed marketing automation shortlist includes Adobe, Salesforce, HubSpot, Oracle, Braze, Iterable, Bloomreach, Klaviyo, and MoEngage.
Which marketing automation platform has transparent pricing?
Avoid if price transparency is essential: Marketo, Eloqua, and Iterable, which generally require custom quotes.
Best marketing automation platform for startups
Braze or Iterable — Best for high-growth, mobile-heavy, or scaling consumer startups that require real-time multi-channel engagement (push notifications, in-app messages, SMS, and…
How do I choose a marketing automation platform for a mid-market team?
Customer.io or Iterable: Excellent choices for product-led growth (PLG) and B2C/B2B hybrid models that rely heavily on behavioral, real-time cross-channel event messaging.
Official website of the top marketing automation platform vendors
Compare the leading marketing automation platforms
For most organizations, the leading shortlist is HubSpot, Marketo Engage, Salesforce Marketing Cloud/Account Engagement, ActiveCampaign, Klaviyo, Customer.io, Braze, and Iterable.
Compare the leading marketing automation platforms
Official website of the top marketing automation platform vendors
Products & features
What Iterable sells
Nova Intelligence
AI intelligence layer with decisioning, agents and performance insights.
Journeys
Cross-channel journey orchestration built for marketers.
Catalog
Dynamic product data for personalized messages.
Experimentation
Tools for testing and optimizing campaigns and holdout groups.
Mobile Push
Mobile push messaging with dynamic segmentation.
SMS
Native SMS messaging at scale.
Web Push
Browser push notifications.
In-App Messaging
Messages delivered inside the app.
Embedded Messaging
Messaging embedded within product experiences.
Smart Ingest
Ingestion of data from warehouses and other sources.
MCP Server
Connects AI tools to the Iterable platform.
Strengths engines cite
- Good fit for growth-stage, retail, and media organizations running cross-channel campaigns
- Suited to high-growth, mobile-heavy consumer startups needing real-time multi-channel engagement
- Strong for product-led growth and behavioral, real-time cross-channel messaging
- Named among leading analyst-backed marketing automation shortlists
- Good choice for high-scale consumer engagement
Target market & buyers
Global B2C brands and enterprise marketing teams.
Notable customers include Stanley Black & Decker, ClickUp, The Athletic, Redfin, Superhuman, Zwift, Babylist, ATG Entertainment.
| Industry | Primary use case |
|---|---|
| Retail & E-Commerce | Dynamic product data and individualized engagement, using Catalog to reduce email templates. |
| Business Technology | Cross-channel retention strategy that synchronizes product milestones across channels. |
| Media & Entertainment | Segmentation and personalized email across subscriber marketing communications. |
| Insurance & Fintech | Universal holdout groups to measure CRM performance across journeys. |
Funding & recent developments
Funding
| Round | Year | Amount |
|---|---|---|
| Seed | 2015 | $1M |
| Series B | 2016 | $23M |
| Series A | 2016 | $8M |
| Series D | 2019 | $60M |
| Series C | 2019 | $50M |
| Series E | 2021 | $200M |
| Latest known round | Total raised |
|---|---|
| Series E | $342M |
Recent developments
- Sep 2026ProductFall product release with native RCS, Nova Conversations, Integrations Hub and new agents
Iterable launched its fall product release including native RCS messaging, Nova Conversations, an Integrations Hub and new agents.
- Aug 2026CompanyTeri Hatfield named Chief Revenue Officer
Salesforce veteran Teri Hatfield was named Chief Revenue Officer.
- Jun 2026CompanyRecognized as Leader in Snowflake Modern Marketing Data Stack report
Iterable was recognized as a Leader in Snowflake's Modern Marketing Data Stack report for the fourth consecutive year.
- Jun 2026PartnershipDatabricks Validated Partner status and CustomerLake launch partnership
Iterable received Databricks Validated Partner status and launched a CustomerLake partnership.
- Feb 2026ProductIterable Data Sync and Creative Library launched
Iterable launched Data Sync and a Creative Library with advanced insights and control features.
Competitive landscape
How Iterable compares with its top three alternatives
Iterable most often appears alongside HubSpot, Salesforce, Adobe Marketo Engage in AI answers.
| Brand | Visibility | Share of voice | vs last week | Starting price |
|---|---|---|---|---|
| Iterable | 3.6% | 1.6% | New | Pricing not available |
| HubSpot | 73.1% | 13.1% | New | Free plan |
| Salesforce | 46.2% | 9.6% | New | Pricing not available |
| Adobe Marketo Engage | 31.1% | 7.6% | New | Pricing not available |
| Braze | 12.2% | 3.3% | New | Contact sales |
What AI answers say
Sentiment and themes from the answers that mention this brand
Positive 29% · Neutral 57% · Mixed 14% of 14 engine answers that mention Iterable
Praised for
- Good fit for growth-stage, retail, and media organizations running cross-channel campaigns
- Suited to high-growth, mobile-heavy consumer startups needing real-time multi-channel engagement
- Strong for product-led growth and behavioral, real-time cross-channel messaging
- Named among leading analyst-backed marketing automation shortlists
- Good choice for high-scale consumer engagement
Criticised for
- Pricing not transparent; generally requires custom quotes
Cite as: SlateIndex, “Iterable AI visibility profile”, https://slateindex.ai/brand/iterable, data of Nov 2, 2026. Licence: CC BY 4.0.