ActiveCampaign vs Make

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

ActiveCampaign is the stronger AI pick in Marketing Automation: it has a visibility score of 44 versus 12.2 for Make, and ranks ahead in 82% of the answers that name both.

Choose ActiveCampaign if…

You want the brand AI engines rank higher (44 vs 12.2)
AI answers describe it more positively (53% vs 41% positive)
You need SOC 2 or HIPAA coverage
You prefer a larger, established vendor (501–1,000 employees)

Choose Make if…

You need more native integrations (3500+ vs 1000+)
You need SOC 2 Type II or SOC 3 or ISO 27001 coverage
Free tier with 1,000 credits per month
Transparent pricing with paid plans from $12/month

AI visibility side by side

Latest weekly run · Nov 2

Metric	ActiveCampaign	Make
Visibility score	44%	12.2%
Change vs last week	New	New
Rank in Marketing Automation	#2	#9
Share of voice	9.3%	3.8%
Mentions this run	51	22
Positive in AI answers	53%	41%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

ActiveCampaign 0pp · Make 0pp over 0 weekly runs.

Engine by engine

ActiveCampaign leads on 3 of 3 engines

ChatGPT

43.7%

19.4%

AI Mode

47.6%

Perplexity

40.7%

14.3%

ActiveCampaignMake

Head to head in AI answers

17 engine answers name both brands

14ActiveCampaign ranked higher

3Make ranked higher

Prompt	Engine	ActiveCampaign	Make
How do I choose a marketing automation platform for a mid-market team?	ChatGPT	#4	#6
How do I choose a marketing automation platform for a mid-market team?	Perplexity	#2	#8
What features matter most in a marketing automation platform?	ChatGPT	#5	#1
How do companies automate campaigns and nurture leads without a dedicated tool?	ChatGPT	#8	#2
How do companies automate campaigns and nurture leads without a dedicated tool?	AI Mode	#3	#8
What are the best marketing automation tools in 2026?	ChatGPT	#2	#12
What are the best marketing automation tools in 2026?	Perplexity	#2	#11
Best marketing automation platform for startups	ChatGPT	#2	#9
Compare the leading marketing automation platforms	Perplexity	#4	#11
Best marketing automation platform with AI features	AI Mode	#2	#4
Best marketing automation platform with AI features	Perplexity	#8	#10
Which marketing automation platform offers a free trial?	Perplexity	#2	#7

Features, pricing & fit

Dimension	ActiveCampaign	Make
Pricing model	Flat tiers	—
Entry price	Contact sales	—
Free plan	No	—
Onboarding fee	Included	—
Deployment	—	Cloud, hosted on Amazon AWS
Integrations	1000+	3500+
Compliance	GDPR, SOC 2, HIPAA	GDPR, SOC 2 Type II, SOC 3, ISO 27001
Support	Help center, FAQs, Support request form, Dedicated account team on Enterprise plan	Help center, Community forum, 24/7 support on Enterprise plans, Dedicated support team on Enterprise plans
Founded	2003	2012
Headquarters	Chicago, Illinois, United States	Prague, Czech Republic
Employees	501–1,000	201–500
Funding	Series C · $360M raised	—
Best for	Small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing	Teams and organizations deploying AI and automation across the business, from a single department to company-wide.