ActiveCampaign vs Zoho

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

ActiveCampaign is the stronger AI pick in Marketing Automation: it has a visibility score of 44 versus 6.1 for Zoho, and ranks ahead in 80% of the answers that name both.

Choose ActiveCampaign if…

You want the brand AI engines rank higher (44 vs 6.1)
AI answers describe it more positively (53% vs 50% positive)
You need GDPR or SOC 2 or HIPAA coverage
advanced marketing automation

Choose Zoho if…

You need ISO/IEC 27001 or ISO/IEC 27017 or ISO/IEC 27018 or SOC 2 Type II coverage
You prefer a larger, established vendor (5,000+ employees)
Strong value for money and low cost
Free tier for small teams

AI visibility side by side

Latest weekly run · Nov 2

Metric	ActiveCampaign	Zoho
Visibility score	44%	6.1%
Change vs last week	New	New
Rank in Marketing Automation	#2	#17
Share of voice	9.3%	2.1%
Mentions this run	51	12
Positive in AI answers	53%	50%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

ActiveCampaign 0pp · Zoho 0pp over 0 weekly runs.

Engine by engine

ActiveCampaign leads on 3 of 3 engines

ChatGPT

43.7%

12.6%

AI Mode

47.6%

1.9%

Perplexity

40.7%

3.9%

ActiveCampaignZoho

Head to head in AI answers

10 engine answers name both brands

8ActiveCampaign ranked higher

2Zoho ranked higher

Prompt	Engine	ActiveCampaign	Zoho
Top marketing automation platform options for B2B SaaS companies	ChatGPT	#5	#8
Compare the leading marketing automation platforms	AI Mode	#2	#8
Alternatives to the most popular marketing automation platform	ChatGPT	#3	#10
Most affordable marketing automation platform that is still reliable	ChatGPT	#3	#4
Most affordable marketing automation platform that is still reliable	Perplexity	#3	#5
Which marketing automation vendors do analysts recommend?	AI Mode	#11	#8
Which marketing automation vendors do analysts recommend?	Perplexity	#4	#9
What is the typical pricing model for marketing automation software?	ChatGPT	#1	#2
Which marketing automation tools offer annual discounts?	ChatGPT	#4	#1
Official website of the top marketing automation platform vendors	ChatGPT	#5	#13

Features, pricing & fit

Dimension	ActiveCampaign	Zoho
Pricing model	Flat tiers	—
Entry price	Contact sales	—
Free plan	No	—
Onboarding fee	Included	—
Deployment	—	Cloud (SaaS)
Integrations	1000+	—
Compliance	GDPR, SOC 2, HIPAA	ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, SOC 2 Type II
Support	Help center, FAQs, Support request form, Dedicated account team on Enterprise plan	—
Founded	2003	1996
Headquarters	Chicago, Illinois, United States	Chennai, Tamil Nadu, India
Employees	501–1,000	5,000+
Funding	Series C · $360M raised	Bootstrapped
Best for	Small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing	Businesses of all sizes, from startups to enterprises, wanting one suite for sales, support, finance and HR