Adobe Analytics vs Fathom Analytics
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Adobe Analytics is the stronger AI pick in Web Analytics: it has a visibility score of 28 versus 14.6 for Fathom Analytics, and ranks ahead in 71% of the answers that name both.
Choose Adobe Analytics if…
- You want the brand AI engines rank higher (28 vs 14.6)
- You need SOC 2 Type 2 coverage
- enterprise-grade multi-channel attribution
- advanced segmentation and deep attribution modeling
Choose Fathom Analytics if…
- AI answers describe it more positively (50% vs 29% positive)
- You need GDPR or CCPA or ePrivacy or PECR coverage
- privacy-focused, cookie-free analytics
- simple dashboard and simple metrics
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Adobe Analytics | Fathom Analytics |
|---|---|---|
| Visibility score | 28% | 14.6% |
| Change vs last week | New | New |
| Rank in Web Analytics | #6 | #8 |
| Share of voice | 7.1% | 4% |
| Mentions this run | 34 | 20 |
| Positive in AI answers | 29% | 50% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Adobe Analytics 0pp · Fathom Analytics 0pp over 0 weekly runs.
Engine by engine
Adobe Analytics leads on 3 of 3 engines
Head to head in AI answers
7 engine answers name both brands
| Prompt | Engine | Adobe Analytics | Fathom Analytics |
|---|---|---|---|
| What are the best Web Analytics tools in 2026? | ChatGPT | #9 | #11 |
| Compare the leading Web Analytics platforms | Perplexity | #2 | #10 |
| Alternatives to the most popular web analytics tool | Perplexity | #11 | #4 |
| Which Web Analytics vendors do analysts recommend? | Perplexity | #2 | #9 |
| How much does a web analytics tool cost per month? | ChatGPT | #9 | #5 |
| Official website of the top web analytics tool vendors | ChatGPT | #3 | #12 |
| Where can I sign up for a web analytics tool? | AI Mode | #2 | #4 |
Features, pricing & fit
| Dimension | Adobe Analytics | Fathom Analytics |
|---|---|---|
| Pricing model | — | Usage-based |
| Entry price | — | $15 / mo |
| Free plan | — | No · 7-day trial |
| Deployment | — | Hosted software-as-a-service |
| Compliance | SOC 2 Type 2 | GDPR, CCPA, ePrivacy, PECR |
| Support | — | Email support, Help centre |
| Founded | — | 2018 |
| Headquarters | — | Victoria, British Columbia, Canada |
| Employees | — | 1–10 |
| Funding | — | Bootstrapped |
| Best for | — | European companies and agencies that want website analytics without cookies or personal data collection. |
Plans side by side
Adobe Analytics
Pricing not available.
Fathom Analytics
Pros and cons
Themes from the AI answers that mention each brand
Adobe Analytics
- enterprise-grade multi-channel attribution
- advanced segmentation and deep attribution modeling
- strong for complex websites and customer journeys
- solid enterprise satisfaction for multi-channel data collection
- seen as a gold standard for large enterprises
- steep learning curve
- high price point
- long implementation time
- requires substantial implementation resources
Fathom Analytics
- privacy-focused, cookie-free analytics
- simple dashboard and simple metrics
- fast and reliable
- predictable flat-rate pricing based on pageviews
- lightweight tool suited to small sites
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Adobe Analytics vs Fathom Analytics”, https://slateindex.ai/compare/adobe-analytics-vs-fathom-analytics, data of Nov 2, 2026. Licence: CC BY 4.0.