How much does a web analytics tool cost per month?

As of November 2026, web analytics tools typically cost anywhere from $0 to $100+ per month for small and medium-sized businesses. Enterprise platforms can cost thousands per month. The price depends on website traffic, number of websites, features, and data volume. Monthly pricing comparison Here are some popular web analytics tools and their starting prices: Analytics tool Starting monthly cost ---------------- Google Analytics 4 Free Microsoft Clarity Free Plausible Analytics $9 Pirsch…

1. Google Analytics — $0/month: Start with Google Analytics 4.
2. Microsoft Clarity
3. Plausible
4. Pirsch
5. Fathom Analytics
6. Umami
7. Matomo
8. Mixpanel
9. Adobe Analytics

A web analytics tool can cost $0 to hundreds of dollars per month, depending on traffic and features:

1. Google Analytics — Free: Google Analytics 4, Microsoft Clarity, and some Umami plans cost $0.
2. Microsoft Clarity — Free: Google Analytics 4, Microsoft Clarity, and some Umami plans cost $0.
3. Umami — Free: Google Analytics 4, Microsoft Clarity, and some Umami plans cost $0.
4. Pirsch — Basic privacy-focused tools: Typically $6–$15/month—for example, Pirsch starts at $6, Plausible at $9, and Fathom at $15.
5. Plausible — Basic privacy-focused tools: Typically $6–$15/month—for example, Pirsch starts at $6, Plausible at $9, and Fathom at $15.
6. Fathom Analytics — Basic privacy-focused tools: Typically $6–$15/month—for example, Pirsch starts at $6, Plausible at $9, and Fathom at $15.

The cost of a web analytics tool varies dramatically depending on your traffic volume, feature requirements, and whether you need enterprise-level support. Monthly pricing generally falls into four main tiers:

1. Google Analytics — Free Tier / Open Source ($0/month): Google Analytics 4 (GA4) is completely free for standard tracking and integrates natively with Google Ads and BigQuery.
2. Amplitude — Many product and event analytics tools—like Amplitude (up to 2M events/mo) and Mixpanel (generous starting tier with 1M events/mo)—also offer robust free plans suitable for startups and small projects.
3. Mixpanel — Many product and event analytics tools—like Amplitude (up to 2M events/mo) and Mixpanel (generous starting tier with 1M events/mo)—also offer robust free plans suitable for startups and small projects.
4. Plausible — Bootstrapped / Lightweight Paid ($9 to $29/month): Privacy-first, lightweight traffic counters like Plausible Analytics scale based on monthly pageviews, starting around $9 to $19 per month for smaller independent sites…
5. Adobe Analytics — Enterprise ($10,000+ per year / Custom Quotes): Industrial-grade platforms like Google Analytics 360 (GA360) or Adobe Analytics start around $12,500+ per month ($150,000+ billed annually).