Adobe Analytics vs FullStory
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Adobe Analytics is the stronger AI pick in Web Analytics: it has a visibility score of 28 versus 4.6 for FullStory, and ranks ahead in 100% of the answers that name both.
Choose Adobe Analytics if…
- You want the brand AI engines rank higher (28 vs 4.6)
- AI answers describe it more positively (29% vs 19% positive)
- You need SOC 2 Type 2 coverage
- enterprise-grade multi-channel attribution
Choose FullStory if…
- You need SOC 2 Type II or SOC 3 or ISO 27001 or ISO 27017 or ISO 27018 or ISO 27701 or ISO 42001 coverage
- session replay and UX friction analysis
- combines quantitative and qualitative data
- digital experience intelligence and qualitative debugging
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Adobe Analytics | FullStory |
|---|---|---|
| Visibility score | 28% | 4.6% |
| Change vs last week | New | New |
| Rank in Web Analytics | #6 | #16 |
| Share of voice | 7.1% | 1.8% |
| Mentions this run | 34 | 10 |
| Positive in AI answers | 29% | 19% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Adobe Analytics 0pp · FullStory 0pp over 0 weekly runs.
Engine by engine
Adobe Analytics leads on 3 of 3 engines
Head to head in AI answers
8 engine answers name both brands
| Prompt | Engine | Adobe Analytics | FullStory |
|---|---|---|---|
| What should a web analytics tool integrate with? | ChatGPT | #3 | #6 |
| What are the best Web Analytics tools in 2026? | Perplexity | #8 | #13 |
| Best web analytics tool for enterprise | ChatGPT | #1 | #7 |
| Best web analytics tool for enterprise | Perplexity | #1 | #3 |
| Which Web Analytics vendors do analysts recommend? | AI Mode | #2 | #6 |
| Which Web Analytics vendors do analysts recommend? | Perplexity | #2 | #12 |
| Official website of the top web analytics tool vendors | ChatGPT | #3 | #21 |
| Official website of the top web analytics tool vendors | Perplexity | #2 | #8 |
Features, pricing & fit
| Dimension | Adobe Analytics | FullStory |
|---|---|---|
| Pricing model | — | Flat tiers |
| Entry price | — | Contact sales |
| Free plan | — | Yes |
| Compliance | SOC 2 Type 2 | SOC 2 Type II, SOC 3, ISO 27001, ISO 27017, ISO 27018, ISO 27701, ISO 42001 |
| Support | — | Onboarding with Fullstory specialists, Professional services: Insights+ consulting and Data+ configuration, Advantage Subscription expert guidance |
| Founded | — | 2014 |
| Headquarters | — | Atlanta, GA, United States |
| Employees | — | 501–1,000 |
| Funding | — | Series C (one source: $32M led by Stripes) |
| Best for | — | Product, UX, and growth teams |
Plans side by side
Adobe Analytics
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Adobe Analytics
- enterprise-grade multi-channel attribution
- advanced segmentation and deep attribution modeling
- strong for complex websites and customer journeys
- solid enterprise satisfaction for multi-channel data collection
- seen as a gold standard for large enterprises
- steep learning curve
- high price point
- long implementation time
- requires substantial implementation resources
FullStory
- session replay and UX friction analysis
- combines quantitative and qualitative data
- digital experience intelligence and qualitative debugging
- frequently recommended by analysts and industry lists
- useful heatmaps and session recordings
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Adobe Analytics vs FullStory”, https://slateindex.ai/compare/adobe-analytics-vs-fullstory, data of Nov 2, 2026. Licence: CC BY 4.0.