Adobe Marketo Engage vs HubSpot
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HubSpot is the stronger AI pick in Marketing Automation: it has a visibility score of 73.1 versus 31.1 for Adobe Marketo Engage, and ranks ahead in 91% of the answers that name both.
Choose Adobe Marketo Engage if…
- You need ISO 27001 or SOC 2 or ISO 22301 or ISO 27018 or ISO 27017 coverage
- enterprise-grade scalability
- sophisticated multi-channel customer journeys
- advanced lead scoring and account-based marketing
Choose HubSpot if…
- You want the brand AI engines rank higher (73.1 vs 31.1)
- AI answers describe it more positively (35% vs 22% positive)
- You need SOC 2 Type II coverage
- intuitive, user-friendly interface
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Adobe Marketo Engage | HubSpot |
|---|---|---|
| Visibility score | 31.1% | 73.1% |
| Change vs last week | New | New |
| Rank in Marketing Automation | #4 | #1 |
| Share of voice | 7.6% | 13.1% |
| Mentions this run | 42 | 72 |
| Positive in AI answers | 22% | 35% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Adobe Marketo Engage 0pp · HubSpot 0pp over 0 weekly runs.
Engine by engine
HubSpot leads on 3 of 3 engines
Head to head in AI answers
43 engine answers name both brands
Features, pricing & fit
| Dimension | Adobe Marketo Engage | HubSpot |
|---|---|---|
| Pricing model | — | Per seat |
| Entry price | — | Free; paid from $7 per seat / mo |
| Free plan | — | Yes |
| Onboarding fee | — | $3,000 |
| Deployment | Cloud-hosted, with infrastructure in data centers in the United States, the United Kingdom and other locations. | Cloud |
| Integrations | — | 2000+ |
| Compliance | ISO 27001, SOC 2, SOC 3, ISO 22301, ISO 27018, ISO 27017 | SOC 2 Type II, SOC 3 |
| Support | — | Phone |
| Founded | — | 2006 |
| Headquarters | — | Cambridge, Massachusetts, United States |
| Employees | — | 5,000+ |
| Funding | IPO (NASDAQ) | Corporate round |
| Best for | — | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. |
Plans side by side
Adobe Marketo Engage
Pricing not available.
HubSpot
Pros and cons
Themes from the AI answers that mention each brand
Adobe Marketo Engage
- enterprise-grade scalability
- sophisticated multi-channel customer journeys
- advanced lead scoring and account-based marketing
- multi-touch attribution
- deep CRM integration
- complexity that is hard to manage
- high cost and custom-negotiated pricing
- demanding implementation needing technical operations resources
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Adobe Marketo Engage vs HubSpot”, https://slateindex.ai/compare/adobe-marketo-engage-vs-hubspot, data of Nov 2, 2026. Licence: CC BY 4.0.