Adobe Marketo Engage
NewNew to the index — the Adobe Marketo Engage profile is being built from its website.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
- Adobe Marketo Engage ranks #4 of 46 in Marketing Automation with an AI visibility score of 31.1 (SlateIndex, Nov 2, 2026).
- Adobe Marketo Engage is most visible on ChatGPT (39.4) and least on Perplexity (22.6).
- AI engines name Adobe Marketo Engage in 33 of the 59 Marketing Automation buyer prompts SlateIndex tracks.
- hubspot.com is the source AI engines cite most in answers about Adobe Marketo Engage, with 22 citations.
About
Company details for Adobe Marketo Engage
Marketo Engage is a marketing automation platform from Adobe, sold as part of Adobe Experience Cloud. Its five core capabilities are content personalization, cross-channel engagement, experience automation, sales partnership and marketing impact analytics. It offers two-way automatic sync with Salesforce and Microsoft Dynamics CRM, and pricing is based on the size of the marketing database. It ranks #4 of 46 in Marketing Automation on SlateIndex and has a visibility score of 31.1 in the latest weekly run.
- Website
- adobe.com
- Categories
- Marketing Automation, Email Marketing
- Company type
- Division of Adobe
- Funding
- IPO (NASDAQ)
- Deployment
- Cloud-hosted, with infrastructure in data centers in the United States, the United Kingdom and other locations.
- Compliance
- ISO 27001, SOC 2, SOC 3, ISO 22301, ISO 27018, ISO 27017
Read from g2.com, martech.org, public-profile.whistic.com, adobe.com, seedtable.com, business.adobe.com · refreshed Nov 2, 2026.
AI visibility
Latest weekly run · Nov 2 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
Changes appear after the second weekly run in Marketing Automation. HubSpot leads the category at 73.1%.
AI mentions & citations
Recent answers that name Adobe Marketo Engage
Best marketing automation platform for enterprise
My top recommendation is Adobe Marketo Engage for complex B2B marketing, and Salesforce Marketing Cloud for large enterprises needing omnichannel customer engagement.
Is there a free marketing automation platform for small teams?
You don't necessarily need an expensive enterprise platform like Marketo or Salesforce Marketing Cloud.
How do I choose a marketing automation platform for a mid-market team?
Top marketing automation platform options for B2B SaaS companies
For B2B SaaS companies, the strongest marketing automation platforms are HubSpot, Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement, Customer.io, and ActiveCampaign.
Compare the leading marketing automation platforms
My overall assessment: HubSpot is the strongest all-around option for many mid-market businesses, Adobe Marketo Engage is a leading choice for sophisticated B2B marketing, Klaviyo excels in ecommerce, and Braze is…
Official website of the top marketing automation platform vendors
My recommendation: Start with HubSpot, Adobe Marketo Engage, Salesforce Marketing Cloud, Oracle Eloqua, ActiveCampaign, and Klaviyo for an initial competitive analysis.
How do companies automate campaigns and nurture leads without a dedicated tool?
Automating marketing campaigns and nurturing leads without a dedicated platform (like HubSpot, Marketo, or ActiveCampaign) requires cobbling together everyday business tools, spreadsheets, and native features .
Top marketing automation platform options for B2B SaaS companies
HubSpot Marketing HubHubSpot Marketing Hub , Adobe Marketo EngageAdobe Marketo Engage , Salesforce Marketing Cloud Account EngagementSalesforce Marketing Cloud Account Engagement (Pardot), ActiveCampaignActiveCampaign ,…
Products & features
What Adobe Marketo Engage sells
Marketo Engage
Marketing automation platform covering content personalization, cross-channel engagement, experience automation, sales partnership and marketing impact analytics.
Strengths engines cite
- enterprise-grade scalability
- sophisticated multi-channel customer journeys
- advanced lead scoring and account-based marketing
- multi-touch attribution
- deep CRM integration
Target market & buyers
Notable customers include Oppenheimer, Alma, Trane, Pricefx, Chemours.
Funding & recent developments
Funding
| Round | Year | Amount |
|---|---|---|
| Series A | 2006 | $5M |
| Series B | 2008 | $8M |
| Series C | 2009 | $10M |
| IPO (NASDAQ) | 2013 | $79M |
| Latest known round | Total raised |
|---|---|
| IPO (NASDAQ) | — |
Recent developments
- Aug 2026ProductSOAP API fully deprecated
The SOAP API is being retired and will be fully deprecated on August 31, 2026, when REST access tokens in query parameters also end.
- Apr 2026ProductAI-powered conversational interface announced
Adobe announced an AI-powered conversational interface for Marketo Engage.
- Feb 2026ProductBuilt-in SEO tool deprecated
The February 2026 release notes deprecated the built-in SEO tool, effective March 31, 2026.
Competitive landscape
How Adobe Marketo Engage compares with its top three alternatives
Adobe Marketo Engage most often appears alongside HubSpot, Salesforce, ActiveCampaign in AI answers.
| Brand | Visibility | Share of voice | vs last week | Starting price |
|---|---|---|---|---|
| Adobe Marketo Engage | 31.1% | 7.6% | New | Pricing not available |
| HubSpot | 73.1% | 13.1% | New | Free plan |
| Salesforce | 46.2% | 9.6% | New | Pricing not available |
| ActiveCampaign | 44% | 9.3% | New | Contact sales |
| Klaviyo | 24% | 6.4% | New | Free plan |
What AI answers say
Sentiment and themes from the answers that mention this brand
Positive 22% · Neutral 42% · Mixed 36% of 55 engine answers that mention Adobe Marketo Engage
Praised for
- enterprise-grade scalability
- sophisticated multi-channel customer journeys
- advanced lead scoring and account-based marketing
- multi-touch attribution
- deep CRM integration
Criticised for
- complexity that is hard to manage
- high cost and custom-negotiated pricing
- demanding implementation needing technical operations resources
Cite as: SlateIndex, “Adobe Marketo Engage AI visibility profile”, https://slateindex.ai/brand/adobe-marketo-engage, data of Nov 2, 2026. Licence: CC BY 4.0.