Adobe Marketo Engage alternatives: top competitors compared
Named alongside Adobe Marketo Engage
HubSpotBest forStartups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM.98% of Adobe Marketo Engage answersSalesforceBest forBusinesses from small companies to large enterprises wanting sales, service, marketing and commerce on one CRM platform90% of Adobe Marketo Engage answersActiveCampaignBest forSmall teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing72% of Adobe Marketo Engage answersKlaviyoBest forEcommerce and direct-to-consumer brands that want email, SMS and customer data in one platform, from small businesses starting on the free plan to large enterprises.55% of Adobe Marketo Engage answers
Data from SlateIndex weekly runs
Adobe Marketo Engage has a visibility score of 31.1 in Marketing Automation, #4 of 46. AI answers that name Adobe Marketo Engage most often also name these 4.
What AI answers fault Adobe Marketo Engage for
complexity that is hard to manage
Raised in 2 collected answers.
high cost and custom-negotiated pricing
Raised in 3 collected answers.
demanding implementation needing technical operations resources
Raised in 4 collected answers.
Quick reference
| Alternative | Best for | Starting price | Visibility | Key differentiator |
|---|---|---|---|---|
| HubSpot | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Free; paid from $7 per seat / mo | 73.1% | All hubs share one Smart CRM database, with a free tier that never expires. |
| Salesforce | Businesses from small companies to large enterprises wanting sales, service, marketing and commerce on one CRM platform | — | 46.2% | One unified platform combining CRM apps, data, and AI agents |
| ActiveCampaign | Small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing | Contact sales | 44% | Active Intelligence, an AI layer that builds, tests and reports on campaigns from the account's own data and waits for approval before changes go live |
| Klaviyo | Ecommerce and direct-to-consumer brands that want email, SMS and customer data in one platform, from small businesses starting on the free plan to large enterprises. | Contact sales | 24% | A built-in customer data platform and AI agents share one customer profile with marketing, analytics and service, so the same data drives every channel. |
Alternative 1
HubSpot vs Adobe Marketo Engage →HubSpot
HubSpot suits startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM..
Quick facts
- Free; paid from $7 per seat / mo · per seat
- Free plan available
- 73.1% visibility score · #1 in Marketing Automation
- 2000+ native integrations
Key features
- Marketing Hub — Marketing automation software for lead generation, campaigns and analytics.
- Sales Hub — Sales software for prospecting, pipeline management, sequences and forecasting.
- Service Hub — Customer service software with help desk workspace, ticketing, knowledge base and customer success tools.
- Content Hub — Content marketing software for websites, landing pages, blogs and podcasts.
HubSpot vs Adobe Marketo Engage
| Dimension | HubSpot | Adobe Marketo Engage |
|---|---|---|
| Visibility score | 73.1% | 31.1% |
| Pricing model | Per seat | — |
| Entry price | Free; paid from $7 per seat / mo | — |
| Free plan | Yes | — |
| Trial | Free plan available | — |
Pros
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
Cons
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Alternative 2
Salesforce vs Adobe Marketo Engage →Salesforce
Salesforce suits businesses from small companies to large enterprises wanting sales, service, marketing and commerce on one CRM platform.
Quick facts
- Pricing not available
- 46.2% visibility score · #1 in Field Service Management
Key features
- Agentforce — Platform for building, deploying and running AI agents for customers and employees.
- Sales Cloud — Sales pipeline, forecasting and sales process management.
- Service Cloud — Customer support case management across channels.
- Marketing Cloud — Building and personalizing campaigns and customer journeys.
Salesforce vs Adobe Marketo Engage
| Dimension | Salesforce | Adobe Marketo Engage |
|---|---|---|
| Visibility score | 46.2% | 31.1% |
| Pricing model | — | — |
| Entry price | — | — |
| Free plan | — | — |
| Trial | — | — |
Pros
- Powerful reporting, automation and customisation
- Market leader and gold standard CRM
- Deep ecosystem and strong CRM integrations
- Built for large enterprises and scaling
- Free trial to test its features
Cons
- Requires a dedicated administrator to manage
- High enterprise pricing
- Heavy, slow implementation that suits large budgets
ActiveCampaign suits small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing.
Quick facts
- Contact sales · flat tiers
- 44% visibility score · #2 in Marketing Automation
- 1000+ native integrations
Key features
- ActiveCampaign — Marketing automation platform for email, SMS, WhatsApp, CRM and reporting
- Active Intelligence — AI layer that drafts campaigns, audits accounts and answers marketing questions
- Postmark — Transactional email service for password resets, notifications and confirmations
ActiveCampaign vs Adobe Marketo Engage
| Dimension | ActiveCampaign | Adobe Marketo Engage |
|---|---|---|
| Visibility score | 44% | 31.1% |
| Pricing model | Flat tiers | — |
| Entry price | Contact sales | — |
| Free plan | No | — |
| Trial | — | — |
Pros
- advanced marketing automation
- deep CRM integration
- behavioral and lifecycle automation
- strong email marketing platform
- affordable pricing with annual discount
Cons
- charges for total stored prospect records
Alternative 4
Klaviyo vs Adobe Marketo Engage →Klaviyo
Klaviyo suits ecommerce and direct-to-consumer brands that want email, SMS and customer data in one platform, from small businesses starting on the free plan to large enterprises..
Quick facts
- Contact sales · usage-based
- Free plan available
- 24% visibility score · #6 in Email Marketing
- 400+ native integrations
Key features
- Email Marketing — Personalized email campaigns and automated flows built on unified customer profiles.
- SMS Marketing — Automated and personalized text message marketing with compliance tools.
- WhatsApp Marketing — Marketing messages sent over WhatsApp within the same customer profile.
- Mobile Push — Push notifications for mobile app marketing.
Klaviyo vs Adobe Marketo Engage
| Dimension | Klaviyo | Adobe Marketo Engage |
|---|---|---|
| Visibility score | 24% | 31.1% |
| Pricing model | Usage-based | — |
| Entry price | Contact sales | — |
| Free plan | Yes | — |
| Trial | Free plan available | — |
Pros
- Leading choice for ecommerce, Shopify and online stores
- Deep data-driven behavioral automation and predictive analytics
- Email and SMS marketing for ecommerce brands
- Free to start with no credit card required
Cons
- Bills monthly only, with no standard annual billing discount
How to choose
Match the pricing model to your cost driver: headcount, usage or features.
| Platform | Pricing model | Starting price |
|---|---|---|
| Adobe Marketo Engage | — | — |
| HubSpot | Per seat | Free; paid from $7 per seat / mo |
| Salesforce | — | — |
| ActiveCampaign | Flat tiers | Contact sales |
| Klaviyo | Usage-based | Contact sales |
More alternatives
Ranked by how often AI answers name them alongside Adobe Marketo Engage in the latest weekly run.