ActiveCampaignAutonomous marketing platform for email, SMS and WhatsApp
vs
Adobe Marketo EngageMarketing Automation
Comparison · Marketing Automation · weekly run Nov 2
ActiveCampaign vs Adobe Marketo Engage
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
ActiveCampaign is the stronger AI pick in Marketing Automation: it has a visibility score of 44 versus 31.1 for Adobe Marketo Engage, and ranks ahead in 48% of the answers that name both.
Choose ActiveCampaign if…
- You want the brand AI engines rank higher (44 vs 31.1)
- AI answers describe it more positively (53% vs 22% positive)
- You need GDPR or HIPAA coverage
- advanced marketing automation
Choose Adobe Marketo Engage if…
- You need ISO 27001 or SOC 3 or ISO 22301 or ISO 27018 or ISO 27017 coverage
- enterprise-grade scalability
- sophisticated multi-channel customer journeys
- advanced lead scoring and account-based marketing
AI visibility side by side
Latest weekly run · Nov 2
| Metric | ActiveCampaign | Adobe Marketo Engage |
|---|---|---|
| Visibility score | 44% | 31.1% |
| Change vs last week | New | New |
| Rank in Marketing Automation | #2 | #4 |
| Share of voice | 9.3% | 7.6% |
| Mentions this run | 51 | 42 |
| Positive in AI answers | 53% | 22% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
ActiveCampaign 0pp · Adobe Marketo Engage 0pp over 0 weekly runs.
Engine by engine
ActiveCampaign leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
ActiveCampaignAdobe Marketo Engage
Head to head in AI answers
33 engine answers name both brands
16ActiveCampaign ranked higher
17Adobe Marketo Engage ranked higher
| Prompt | Engine | ActiveCampaign | Adobe Marketo Engage |
|---|---|---|---|
| How do I choose a marketing automation platform for a mid-market team? | ChatGPT | #4 | #2 |
| What features matter most in a marketing automation platform? | ChatGPT | #5 | #4 |
| How do companies automate campaigns and nurture leads without a dedicated tool? | AI Mode | #3 | #2 |
| What is the difference between a marketing automation platform and email marketing software? | ChatGPT | #7 | #5 |
| What is the difference between a marketing automation platform and email marketing software? | AI Mode | #7 | #6 |
| What are the best marketing automation tools in 2026? | ChatGPT | #2 | #4 |
| What are the best marketing automation tools in 2026? | Perplexity | #2 | #8 |
| Top marketing automation platform options for B2B SaaS companies | ChatGPT | #5 | #2 |
| Top marketing automation platform options for B2B SaaS companies | AI Mode | #5 | #2 |
| Top marketing automation platform options for B2B SaaS companies | Perplexity | #5 | #3 |
| Best marketing automation platform for startups | Perplexity | #2 | #7 |
| Which marketing automation platform has the best reviews? | ChatGPT | #4 | #7 |
Features, pricing & fit
| Dimension | ActiveCampaign | Adobe Marketo Engage |
|---|---|---|
| Pricing model | Flat tiers | — |
| Entry price | Contact sales | — |
| Free plan | No | — |
| Onboarding fee | Included | — |
| Deployment | — | Cloud-hosted, with infrastructure in data centers in the United States, the United Kingdom and other locations. |
| Integrations | 1000+ | — |
| Compliance | GDPR, SOC 2, HIPAA | ISO 27001, SOC 2, SOC 3, ISO 22301, ISO 27018, ISO 27017 |
| Support | Help center, FAQs, Support request form, Dedicated account team on Enterprise plan | — |
| Founded | 2003 | — |
| Headquarters | Chicago, Illinois, United States | — |
| Employees | 501–1,000 | — |
| Funding | Series C · $360M raised | IPO (NASDAQ) |
| Best for | Small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing | — |
Plans side by side
ActiveCampaign
StarterCustommonth, billed yearly for 1,000 contacts
PlusCustommonth, billed yearly for 1,000 contacts
ProCustommonth, billed yearly for 1,000 contacts
EnterpriseCustommonth, billed yearly for 1,000 contacts
Adobe Marketo Engage
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
ActiveCampaign
- advanced marketing automation
- deep CRM integration
- behavioral and lifecycle automation
- strong email marketing platform
- affordable pricing with annual discount
- charges for total stored prospect records
Adobe Marketo Engage
- enterprise-grade scalability
- sophisticated multi-channel customer journeys
- advanced lead scoring and account-based marketing
- multi-touch attribution
- deep CRM integration
- complexity that is hard to manage
- high cost and custom-negotiated pricing
- demanding implementation needing technical operations resources
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “ActiveCampaign vs Adobe Marketo Engage”, https://slateindex.ai/compare/activecampaign-vs-adobe-marketo-engage, data of Nov 2, 2026. Licence: CC BY 4.0.