AhrefsMake your business discoverable, in search, AI, and beyond.
vs
Fathom AnalyticsAnalytics without the cookies.
Comparison · Web Analytics · weekly run Nov 2
Ahrefs vs Fathom Analytics
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Fathom Analytics is the stronger AI pick in Web Analytics: it has a visibility score of 14.6 versus 1.7 for Ahrefs.
Choose Ahrefs if…
- You want a free plan to start
- You need ISO 27001 coverage
- You prefer a larger, established vendor (51–200 employees)
- Flat tiers pricing suits your budget better than usage-based
Choose Fathom Analytics if…
- You want the brand AI engines rank higher (14.6 vs 1.7)
- You want a lower entry price ($15 vs $29)
- AI answers describe it more positively (50% vs 49% positive)
- You need GDPR or CCPA or ePrivacy or PECR coverage
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Ahrefs | Fathom Analytics |
|---|---|---|
| Visibility score | 1.7% | 14.6% |
| Change vs last week | New | New |
| Rank in Web Analytics | #27 | #8 |
| Share of voice | 0.4% | 4% |
| Mentions this run | 2 | 20 |
| Positive in AI answers | 49% | 50% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Ahrefs 0pp · Fathom Analytics 0pp over 0 weekly runs.
Engine by engine
Fathom Analytics leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
AhrefsFathom Analytics
Head to head in AI answers
0 engine answers name both brands
0Ahrefs ranked higher
0Fathom Analytics ranked higher
Features, pricing & fit
| Dimension | Ahrefs | Fathom Analytics |
|---|---|---|
| Pricing model | Flat tiers | Usage-based |
| Entry price | Free; paid from $29 / mo | $15 / mo |
| Free plan | Yes | No · 7-day trial |
| Deployment | SaaS | Hosted software-as-a-service |
| Compliance | ISO 27001 | GDPR, CCPA, ePrivacy, PECR |
| Support | Customer support five days a week, Academy courses and certification, Webinars and AMAs, YouTube tutorials | Email support, Help centre |
| Founded | 2010 | 2018 |
| Headquarters | Singapore | Victoria, British Columbia, Canada |
| Employees | 51–200 | 1–10 |
| Funding | Bootstrapped | Bootstrapped |
| Best for | Freelance SEOs, marketing consultants, and lean in-house marketing teams, from small businesses to Fortune 500 teams. | European companies and agencies that want website analytics without cookies or personal data collection. |
Plans side by side
Ahrefs
Ahrefs Free$0month
Starter$29month
Lite$129month
Standard$249month
Advanced$449month
Enterprise$1,499month, annual commitment required
Fathom Analytics
100,000 pageviews$15month
200,000 pageviews$25month
500,000 pageviews$45month
1,000,000 pageviews$60month
2,000,000 pageviews$100month
5,000,000 pageviews$140month
10,000,000 pageviews$200month
15,000,000 pageviews$290month
20,000,000 pageviews$380month
25,000,000 pageviews$470month
CustomCustommonth
Pros and cons
Themes from the AI answers that mention each brand
Ahrefs
- Strong backlink analysis and index
- Strong competitor research
- Honest, transparent pricing
- Deep technical site audits
- Free Webmaster Tools tier for verified site owners
- High monthly cost, especially for smaller budgets
- Seat-based pricing needs careful evaluation against team size
Fathom Analytics
- privacy-focused, cookie-free analytics
- simple dashboard and simple metrics
- fast and reliable
- predictable flat-rate pricing based on pageviews
- lightweight tool suited to small sites
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Ahrefs vs Fathom Analytics”, https://slateindex.ai/compare/ahrefs-vs-fathom-analytics, data of Nov 2, 2026. Licence: CC BY 4.0.