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Comparison · Web Analytics · weekly run Nov 2
Ahrefs vs Heap
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Heap is the stronger AI pick in Web Analytics: it has a visibility score of 3.3 versus 1.7 for Ahrefs.
Choose Ahrefs if…
- AI answers describe it more positively (49% vs 15% positive)
- Flat tiers pricing suits your budget better than usage-based
- Strong backlink analysis and index
- Strong competitor research
Choose Heap if…
- You want the brand AI engines rank higher (3.3 vs 1.7)
- You need SOC 2 Type II or GDPR compliant or CCPA compliant or ISO 27701 or ISO 27017 or ISO 27018 coverage
- Usage-based pricing suits your budget better than flat tiers
- Automatic event capture (autocapture)
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Ahrefs | Heap |
|---|---|---|
| Visibility score | 1.7% | 3.3% |
| Change vs last week | New | New |
| Rank in Web Analytics | #27 | #20 |
| Share of voice | 0.4% | 1.8% |
| Mentions this run | 2 | 9 |
| Positive in AI answers | 49% | 15% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Ahrefs 0pp · Heap 0pp over 0 weekly runs.
Engine by engine
Heap leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
AhrefsHeap
Head to head in AI answers
0 engine answers name both brands
0Ahrefs ranked higher
0Heap ranked higher
Features, pricing & fit
| Dimension | Ahrefs | Heap |
|---|---|---|
| Pricing model | Flat tiers | Usage-based |
| Entry price | Free; paid from $29 / mo | Contact sales |
| Free plan | Yes | Yes |
| Deployment | SaaS | Cloud-based; deployment starts by installing a free tracking snippet on the site |
| Integrations | — | 100+ |
| Compliance | ISO 27001 | SOC 2 Type II, GDPR compliant, CCPA compliant, ISO 27001, ISO 27701, ISO 27017, ISO 27018 |
| Support | Customer support five days a week, Academy courses and certification, Webinars and AMAs, YouTube tutorials | Email support, Standard support, Dedicated customer success manager (Premier), Heap Community |
| Founded | 2010 | — |
| Headquarters | Singapore | — |
| Employees | 51–200 | — |
| Funding | Bootstrapped | Series D · $205M raised |
| Best for | Freelance SEOs, marketing consultants, and lean in-house marketing teams, from small businesses to Fortune 500 teams. | Product and growth teams that want complete user behavior data without engineering-led event tagging |
Plans side by side
Ahrefs
Ahrefs Free$0month
Starter$29month
Lite$129month
Standard$249month
Advanced$449month
Enterprise$1,499month, annual commitment required
Heap
Free$0month, up to 10k monthly sessions
GrowthCustomestimate after installing snippet
ProCustomcustom session pricing
PremierCustomcustom session pricing
Pros and cons
Themes from the AI answers that mention each brand
Ahrefs
- Strong backlink analysis and index
- Strong competitor research
- Honest, transparent pricing
- Deep technical site audits
- Free Webmaster Tools tier for verified site owners
- High monthly cost, especially for smaller budgets
- Seat-based pricing needs careful evaluation against team size
Heap
- Automatic event capture (autocapture)
- Retroactive analysis without a predefined tracking plan
- Reduced manual instrumentation and faster implementation
- Links product analytics with UX and digital-experience analytics
- Free tier available
- Paid pricing largely quote-based, not published
- Free plan limited to about 10,000 monthly sessions
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Ahrefs vs Heap”, https://slateindex.ai/compare/ahrefs-vs-heap, data of Nov 2, 2026. Licence: CC BY 4.0.