AhrefsMake your business discoverable, in search, AI, and beyond.
vs
MatomoPrivacy-first analytics you can trust
Comparison · SEO Tools · weekly run Nov 2
Ahrefs vs Matomo
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Ahrefs is the stronger AI pick in SEO Tools: it has a visibility score of 56 versus 0 for Matomo.
Choose Ahrefs if…
- You want the brand AI engines rank higher (56 vs 0)
- AI answers describe it more positively (49% vs 39% positive)
- You need ISO 27001 coverage
- Strong backlink analysis and index
Choose Matomo if…
- You need ISO 27001:2022 coverage
- Privacy-focused, open-source analytics
- Free self-hosted version with full data ownership
- Strong alternative to Google Analytics
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Ahrefs | Matomo |
|---|---|---|
| Visibility score | 56% | 0% |
| Change vs last week | New | New |
| Rank in SEO Tools | #2 | #46 |
| Share of voice | 12% | 0% |
| Mentions this run | 61 | 0 |
| Positive in AI answers | 49% | 39% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Ahrefs 0pp · Matomo 0pp over 0 weekly runs.
Engine by engine
Ahrefs leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
AhrefsMatomo
Head to head in AI answers
0 engine answers name both brands
0Ahrefs ranked higher
0Matomo ranked higher
Features, pricing & fit
| Dimension | Ahrefs | Matomo |
|---|---|---|
| Pricing model | Flat tiers | — |
| Entry price | Free; paid from $29 / mo | — |
| Free plan | Yes | — |
| Deployment | SaaS | Cloud or on-premise |
| Integrations | — | 100+ |
| Compliance | ISO 27001 | ISO 27001:2022 |
| Support | Customer support five days a week, Academy courses and certification, Webinars and AMAs, YouTube tutorials | Forum support, Email support, Chat support, Dedicated Customer Success |
| Founded | 2010 | 2007 |
| Headquarters | Singapore | Wellington, New Zealand |
| Employees | 51–200 | 51–200 |
| Funding | Bootstrapped | Seed |
| Best for | Freelance SEOs, marketing consultants, and lean in-house marketing teams, from small businesses to Fortune 500 teams. | Organisations that need accurate, GDPR-compliant analytics and full control of their data |
Plans side by side
Ahrefs
Ahrefs Free$0month
Starter$29month
Lite$129month
Standard$249month
Advanced$449month
Enterprise$1,499month, annual commitment required
Matomo
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Ahrefs
- Strong backlink analysis and index
- Strong competitor research
- Honest, transparent pricing
- Deep technical site audits
- Free Webmaster Tools tier for verified site owners
- High monthly cost, especially for smaller budgets
- Seat-based pricing needs careful evaluation against team size
Matomo
- Privacy-focused, open-source analytics
- Free self-hosted version with full data ownership
- Strong alternative to Google Analytics
- Suited to strict regulatory and enterprise requirements
- Free trial available
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Ahrefs vs Matomo”, https://slateindex.ai/compare/ahrefs-vs-matomo, data of Nov 2, 2026. Licence: CC BY 4.0.