Aligned vs Guru

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Aligned is the stronger AI pick in Sales Enablement: it has a visibility score of 1.2 versus 0.7 for Guru.

You need more native integrations (100+ vs 75+)
AI answers describe it more positively (56% vs 0% positive)
You need HIPAA or GxP or EU-U.S. Data Privacy Framework or Swiss-U.S. Data Privacy Framework or Microsoft 365 Certification or Google CASA coverage
Flat tiers pricing suits your budget better than per seat

Latest weekly run · Nov 2

The stronger value in each row is marked with a ✓.

Weekly runs over the last 60 days

Aligned 0pp · Guru 0pp over 0 weekly runs.

Aligned leads on 2 of 3 engines

ChatGPT

AI Mode

0.9%

Perplexity

2.8%

AlignedGuru

0 engine answers name both brands

0Aligned ranked higher

0Guru ranked higher

Dimension	Aligned	Guru
Pricing model	Per seat	Flat tiers
Entry price	Free; paid from $35 per seat / mo	Contact sales
Free plan	Yes	No
Deployment	SaaS platform	AWS-hosted cloud service
Integrations	75+	100+
Compliance	SOC 2 Type II, GDPR, ISO/IEC 27001:2022	SOC 2 Type II, HIPAA, GxP, GDPR, EU-U.S. Data Privacy Framework, Swiss-U.S. Data Privacy Framework, Microsoft 365 Certification, Google CASA
Support	Dedicated Customer Success manager on Enterprise plan, Employee training on Enterprise plan, Guaranteed SLAs on Enterprise plan	Dedicated solution engineers, AI and knowledge management strategy team, Integration setup and rollout support, Ongoing optimization reviews
Founded	2021	2013
Headquarters	Remote First, United States	Philadelphia, Pennsylvania
Employees	51–200	51–200
Funding	Series B · $74M raised	Series C · $70M raised
Best for	Mid-market and enterprise B2B sales and customer success teams running complex deals with many stakeholders.	Organizations in regulated or accuracy-sensitive industries that need governed, verified knowledge for both staff and AI tools.