Amplitude vs Semrush

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Amplitude is the stronger AI pick in Web Analytics: it has a visibility score of 30.9 versus 2.4 for Semrush, and ranks ahead in 100% of the answers that name both.

Choose Amplitude if…

You want the brand AI engines rank higher (30.9 vs 2.4)
You need SOC 2 Type II or ISO 27001 or ISO 27017 or ISO 27018 or GDPR or CCPA or HIPAA or EU-US Data Privacy Framework (self-certified) coverage
Usage-based pricing suits your budget better than flat tiers
deep behavioral analytics

Choose Semrush if…

AI answers describe it more positively (49% vs 47% positive)
You prefer a larger, established vendor (1,001–5,000 employees)
Flat tiers pricing suits your budget better than usage-based
Widely recommended as a top-tier all-in-one platform for broad suites

AI visibility side by side

Latest weekly run · Nov 2

Metric	Amplitude	Semrush
Visibility score	30.9%	2.4%
Change vs last week	New	New
Rank in Web Analytics	#4	#24
Share of voice	9.1%	0.8%
Mentions this run	44	4
Positive in AI answers	47%	49%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Amplitude 0pp · Semrush 0pp over 0 weekly runs.

Engine by engine

Amplitude leads on 3 of 3 engines

ChatGPT

20.7%

AI Mode

35%

2.6%

Perplexity

37%

4.4%

AmplitudeSemrush

Head to head in AI answers

3 engine answers name both brands

3Amplitude ranked higher

0Semrush ranked higher

Prompt	Engine	Amplitude	Semrush
What are the best Web Analytics tools in 2026?	Perplexity	#4	#17
Best web analytics tool with AI features	AI Mode	#1	#3
Official website of the top web analytics tool vendors	Perplexity	#5	#15

Features, pricing & fit

Dimension	Amplitude	Semrush
Pricing model	Usage-based	Flat tiers
Entry price	Contact sales	Free; paid from $139 / mo
Free plan	Yes	Yes
Deployment	Cloud-hosted on AWS, with US and EU data centers.	—
Integrations	159+	—
Compliance	SOC 2 Type II, ISO 27001, ISO 27017, ISO 27018, GDPR, CCPA, HIPAA, EU-US Data Privacy Framework (self-certified)	—
Support	Online support, Access to community and education resources, Customer success and assigned account manager on Enterprise, Professional services	Help Center and Basic Onboarding, Enterprise SLA and 24/7 support, Dedicated account manager
Founded	2012	2008
Headquarters	San Francisco, California, US	Boston, MA
Employees	501–1,000	1,001–5,000
Funding	Series C · $336M raised	IPO
Best for	Product teams that want analytics, experimentation and AI-driven insights in one platform, from early-stage startups on the free plan to large enterprises.	Freelancers and small businesses through to agencies and enterprises managing multiple brands, regions and teams.