ApolloThe AI GTM System for Go-to-Market Teams
vs
BrazeBe Absolutely Engaging.
Comparison · Email Marketing · weekly run Nov 2
Apollo vs Braze
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Braze is the stronger AI pick in Email Marketing: it has a visibility score of 12.2 versus 0.4 for Apollo.
Choose Apollo if…
- You want a free plan to start
- AI answers describe it more positively (60% vs 36% positive)
- You need GDPR or SOC 2 or CCPA or ISO/IEC 27001 or CASA Tier 2 or CPRA or EU-US DPF or PCI DSS coverage
- Per seat pricing suits your budget better than usage-based
Choose Braze if…
- You want the brand AI engines rank higher (12.2 vs 0.4)
- You need ISO 27001 or SOC 2 Type 2 or HIPAA coverage
- You prefer a larger, established vendor (1,001–5,000 employees)
- Usage-based pricing suits your budget better than per seat
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Apollo | Braze |
|---|---|---|
| Visibility score | 0.4% | 12.2% |
| Change vs last week | New | New |
| Rank in Email Marketing | #40 | #10 |
| Share of voice | 0.3% | 3.3% |
| Mentions this run | 1 | 18 |
| Positive in AI answers | 60% | 36% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Apollo 0pp · Braze 0pp over 0 weekly runs.
Engine by engine
Braze leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
ApolloBraze
Head to head in AI answers
0 engine answers name both brands
0Apollo ranked higher
0Braze ranked higher
Features, pricing & fit
| Dimension | Apollo | Braze |
|---|---|---|
| Pricing model | Per seat | Usage-based |
| Entry price | Contact sales | Contact sales |
| Free plan | Yes | No |
| Deployment | Cloud platform | — |
| Integrations | 200+ | — |
| Compliance | GDPR, SOC 2, CCPA, ISO/IEC 27001, CASA Tier 2, CPRA, EU-US DPF, PCI DSS | ISO 27001, SOC 2 Type 2, HIPAA |
| Support | Email support at support@apollo.io, Dedicated support on Custom plans, Sales team for Custom plan discussions | 24x7x365 customer support, Braze Bonfire community network, Strategic advisors and technical architects |
| Founded | 2015 | 2011 |
| Headquarters | San Francisco, CA | New York City, New York, United States |
| Employees | 501–1,000 | 1,001–5,000 |
| Funding | Series D · $250M raised | IPO |
| Best for | Sales and go-to-market teams that run prospecting, outreach and dialing and want data, AI and execution in one system | Companies at every stage of growth, from startups launching their first engagement programs to large global enterprises. |
Plans side by side
Pros and cons
Themes from the AI answers that mention each brand
Apollo
- Large B2B contact database combined with prospecting and email sequencing
- Transparent self-serve per-user pricing with a free tier
- Strong all-in-one value for prospecting and outreach
- Affordable, reliable choice for small teams and startups
- Widely used and highly rated by reviewers
Braze
- Real-time, mobile-first, cross-channel consumer engagement
- Strong fit for high-volume B2C engagement at scale
- Best for enterprise and app-driven brands
- Placed among the stronger enterprise options by Gartner and Forrester coverage
- Better avoided without complex workflows, large customer volume, and dedicated marketing-ops support
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Apollo vs Braze”, https://slateindex.ai/compare/apollo-vs-braze, data of Nov 2, 2026. Licence: CC BY 4.0.