ApolloThe AI GTM System for Go-to-Market Teams
vs
GongSales Enablement
Comparison · Sales Engagement · weekly run Nov 3
Apollo vs Gong
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Apollo is the stronger AI pick in Sales Engagement: it has a visibility score of 51 versus 5.6 for Gong, and ranks ahead in 92% of the answers that name both.
Choose Apollo if…
- You want the brand AI engines rank higher (51 vs 5.6)
- AI answers describe it more positively (60% vs 39% positive)
- You need GDPR or SOC 2 or CCPA or CASA Tier 2 or CPRA or EU-US DPF coverage
- Large B2B contact database combined with prospecting and email sequencing
Choose Gong if…
- You need more native integrations (300+ vs 200+)
- You need SOC 2 Type 2 or ISO/IEC 27017 or ISO/IEC 27018 or ISO/IEC 27701 or ISO/IEC 42001 or CSA STAR Registry or EU-U.S. Data Privacy Framework coverage
- You prefer a larger, established vendor (1,001–5,000 employees)
- Strong conversation intelligence for call capture and analysis
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Apollo | Gong |
|---|---|---|
| Visibility score | 51% | 5.6% |
| Change vs last week | down−2.8% | down−0.6% |
| Rank in Sales Engagement | #4 | #19 |
| Share of voice | 9.4% | 2% |
| Mentions this run | 59 | 13 |
| Positive in AI answers | 60% | 39% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Apollo −2.799999999999997pp · Gong −0.6000000000000005pp over 1 weekly runs.
Engine by engine
Apollo leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
ApolloGong
Head to head in AI answers
13 engine answers name both brands
12Apollo ranked higher
1Gong ranked higher
| Prompt | Engine | Apollo | Gong |
|---|---|---|---|
| What should a sales engagement platform integrate with? | ChatGPT | #8 | #12 |
| What should a sales engagement platform integrate with? | AI Mode | #5 | #6 |
| What are the best Sales Engagement tools in 2026? | ChatGPT | #3 | #8 |
| Top sales engagement platform options for B2B SaaS companies | AI Mode | #4 | #5 |
| Best sales engagement platform for enterprise | ChatGPT | #5 | #4 |
| Which sales engagement platform has the best reviews? | Perplexity | #3 | #4 |
| Best sales engagement platform with AI features | ChatGPT | #3 | #6 |
| Which Sales Engagement vendors do analysts recommend? | ChatGPT | #5 | #6 |
| Which Sales Engagement vendors do analysts recommend? | Perplexity | #5 | #7 |
| Which Sales Engagement tools offer annual discounts? | ChatGPT | #1 | #11 |
| Which Sales Engagement tools offer annual discounts? | Perplexity | #3 | #15 |
| Official website of the top sales engagement platform vendors | ChatGPT | #3 | #6 |
Features, pricing & fit
| Dimension | Apollo | Gong |
|---|---|---|
| Pricing model | Per seat | — |
| Entry price | Contact sales | — |
| Free plan | Yes | — |
| Deployment | Cloud platform | — |
| Integrations | 200+ | 300+ |
| Compliance | GDPR, SOC 2, CCPA, ISO/IEC 27001, CASA Tier 2, CPRA, EU-US DPF, PCI DSS | SOC 2 Type 2, ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, ISO/IEC 27701, ISO/IEC 42001, PCI DSS, CSA STAR Registry, EU-U.S. Data Privacy Framework |
| Support | Email support at support@apollo.io, Dedicated support on Custom plans, Sales team for Custom plan discussions | — |
| Founded | 2015 | 2015 |
| Headquarters | San Francisco, CA | San Francisco, California |
| Employees | 501–1,000 | 1,001–5,000 |
| Funding | Series D · $250M raised | Series E · $584M raised |
| Best for | Sales and go-to-market teams that run prospecting, outreach and dialing and want data, AI and execution in one system | Sales, revenue and enablement teams at enterprises, including high-performing revenue teams in every industry |
Plans side by side
Gong
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Apollo
- Large B2B contact database combined with prospecting and email sequencing
- Transparent self-serve per-user pricing with a free tier
- Strong all-in-one value for prospecting and outreach
- Affordable, reliable choice for small teams and startups
- Widely used and highly rated by reviewers
Gong
- Strong conversation intelligence for call capture and analysis
- Useful coaching insights from sales calls
- Deal inspection and revenue insights
- Seen as an industry heavyweight and critical enablement infrastructure
- Less suited than dedicated tools for sequencing alone
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Apollo vs Gong”, https://slateindex.ai/compare/apollo-vs-gong, data of Nov 3, 2026. Licence: CC BY 4.0.