What should a sales engagement platform integrate with?

A Sales Engagement Platform (SEP) should integrate with the systems that help sales teams find prospects, manage customer relationships, communicate with buyers, automate workflows, and measure revenue performance. The goal is to create a connected sales ecosystem where reps can work from one place without manually transferring information between tools. Here are the key integrations I would prioritize when designing a sales engagement platform. Core integrations These are the highest-priority…

1. Salesforce — Salesforce · HubSpot · Dynamics 365.
2. HubSpot — Salesforce · HubSpot · Dynamics 365.
3. Microsoft Dynamics 365 New this week
4. Pipedrive ↓ 1 vs last week
5. Gmail — Gmail · Outlook · Dialers · Calendars. ↓ 1 vs last week
6. Google Calendar New this week
7. ZoomInfo — LinkedIn · Apollo · ZoomInfo · Marketing automation. ↓ 2 vs last week
8. Apollo ↓ 2 vs last week
9. Clay ↓ 2 vs last week
10. 6sense ↓ 2 vs last week
11. ActiveCampaign New this week
12. Gong — Gong · Zoom · Teams. ↓ 2 vs last week
13. Salesloft — Salesforce and Salesloft documentation provide useful examples of CRM synchronization, calendar connections, and conversation intelligence workflows. New this week

A sales engagement platform should integrate with the systems that hold prospect data, enable outreach, and record revenue activity:

1. Salesforce — CRM — highest priority: Salesforce, HubSpot, Microsoft Dynamics, or Pipedrive.
2. HubSpot — CRM — highest priority: Salesforce, HubSpot, Microsoft Dynamics, or Pipedrive.
3. Microsoft Dynamics 365 — CRM — highest priority: Salesforce, HubSpot, Microsoft Dynamics, or Pipedrive. New this week
4. Pipedrive — CRM — highest priority: Salesforce, HubSpot, Microsoft Dynamics, or Pipedrive. ↓ 1 vs last week
5. Gmail — Email and calendar: Gmail or Outlook for sending and tracking email, plus Google Calendar or Microsoft 365 for availability, booking links, and meeting updates.
6. Google Calendar — Email and calendar: Gmail or Outlook for sending and tracking email, plus Google Calendar or Microsoft 365 for availability, booking links, and meeting updates. New this week
7. Zendesk — Customer support and success systems: Zendesk, Intercom, or Gainsight when sales needs visibility into tickets, product usage, renewals, or expansion opportunities. New this week

To build a powerful, high-performing revenue tech stack, a modern sales engagement platform (SEP) needs to integrate with several core categories of tools . This ensures seamless data flow, eliminates manual data entry, and gives reps a unified view of their prospects and accounts. CRM (Customer Relationship Management) : The single source of truth.

1. Salesforce — Integrations with platforms like Salesforce or HubSpot ensure that every email, call log, meeting booked, and engagement score syncs instantly back to the contact and account records.
2. HubSpot — Integrations with platforms like Salesforce or HubSpot ensure that every email, call log, meeting booked, and engagement score syncs instantly back to the contact and account records.
3. Instantly — Integrations with platforms like Salesforce or HubSpot ensure that every email, call log, meeting booked, and engagement score syncs instantly back to the contact and account records. ↑ 1 vs last week
4. ZoomInfo — Data Providers and Enrichment Tools : Integrations with databases like ZoomInfo, Apollo.io , or LinkedIn Sales Navigator allow reps to pull verified contact details, find mobile numbers, and feed fresh leads directly… ↑ 1 vs last week
5. Apollo — Data Providers and Enrichment Tools : Integrations with databases like ZoomInfo, Apollo.io , or LinkedIn Sales Navigator allow reps to pull verified contact details, find mobile numbers, and feed fresh leads directly… ↑ 1 vs last week
6. Gong — Conversation Intelligence : Connecting with tools like Gong or Chorus helps capture, transcribe, and analyze sales calls to refine messaging, track objection handling, and provide coaching insights. ↑ 1 vs last week