ApolloThe AI GTM System for Go-to-Market Teams
vs
MailPoetBetter Email for WordPress-Powered Websites.
Comparison · Email Marketing · weekly run Nov 2
Apollo vs MailPoet
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Apollo is the stronger AI pick in Email Marketing: it has a visibility score of 0.4 versus 0.3 for MailPoet.
Choose Apollo if…
- You want the brand AI engines rank higher (0.4 vs 0.3)
- You need GDPR or SOC 2 or CCPA or ISO/IEC 27001 or CASA Tier 2 or CPRA or EU-US DPF or PCI DSS coverage
- You prefer a larger, established vendor (501–1,000 employees)
- Per seat pricing suits your budget better than usage-based
Choose MailPoet if…
- You need GDPR compliant (vendor claim) coverage
- Usage-based pricing suits your budget better than per seat
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Apollo | MailPoet |
|---|---|---|
| Visibility score | 0.4% | 0.3% |
| Change vs last week | New | New |
| Rank in Email Marketing | #40 | #41 |
| Share of voice | 0.3% | 0.2% |
| Mentions this run | 1 | 1 |
| Positive in AI answers | 60% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Apollo 0pp · MailPoet 0pp over 0 weekly runs.
Engine by engine
Apollo leads on 1 of 3 engines
ChatGPT
AI Mode
Perplexity
ApolloMailPoet
Head to head in AI answers
0 engine answers name both brands
0Apollo ranked higher
0MailPoet ranked higher
Features, pricing & fit
| Dimension | Apollo | MailPoet |
|---|---|---|
| Pricing model | Per seat | Usage-based |
| Entry price | Contact sales | Contact sales |
| Free plan | Yes | Yes |
| Deployment | Cloud platform | WordPress plugin, hosted on the customer's own WordPress site. Sending runs through the MailPoet Sending Service, the host, or a third-party SMTP provider. |
| Integrations | 200+ | — |
| Compliance | GDPR, SOC 2, CCPA, ISO/IEC 27001, CASA Tier 2, CPRA, EU-US DPF, PCI DSS | GDPR compliant (vendor claim) |
| Support | Email support at support@apollo.io, Dedicated support on Custom plans, Sales team for Custom plan discussions | WordPress forums, MailPoet Knowledge Base, Priority email support on paid plans, Support by email or from the WordPress admin |
| Founded | 2015 | 2011 |
| Headquarters | San Francisco, CA | Marseille, France |
| Employees | 501–1,000 | 11–50 |
| Funding | Series D · $250M raised | — |
| Best for | Sales and go-to-market teams that run prospecting, outreach and dialing and want data, AI and execution in one system | Bloggers, small businesses and WooCommerce stores that run their email marketing from WordPress. |
Plans side by side
MailPoet
Starter$0month
BusinessCustommonth, priced by number of subscribers
AgencyCustommonth, priced by number of subscribers
CreatorCustommonth, priced by number of subscribers
Pros and cons
Themes from the AI answers that mention each brand
Apollo
- Large B2B contact database combined with prospecting and email sequencing
- Transparent self-serve per-user pricing with a free tier
- Strong all-in-one value for prospecting and outreach
- Affordable, reliable choice for small teams and startups
- Widely used and highly rated by reviewers
MailPoet
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Apollo vs MailPoet”, https://slateindex.ai/compare/apollo-vs-mailpoet, data of Nov 2, 2026. Licence: CC BY 4.0.