Apollo vs Membrain

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Apollo is the stronger AI pick in Sales Enablement: it has a visibility score of 4 versus 1.4 for Membrain, and ranks ahead in 100% of the answers that name both.

Choose Apollo if…

You want the brand AI engines rank higher (4 vs 1.4)
You want a free plan to start
You need GDPR or SOC 2 or CCPA or ISO/IEC 27001 or CASA Tier 2 or CPRA or EU-US DPF or PCI DSS coverage
You prefer a larger, established vendor (501–1,000 employees)

Choose Membrain if…

You need SOC 2 Type 1 coverage

AI visibility side by side

Latest weekly run · Nov 2

Metric	Apollo	Membrain
Visibility score	4%	1.4%
Change vs last week	New	New
Rank in Sales Enablement	#19	#29
Share of voice	1%	0.3%
Mentions this run	6	2
Positive in AI answers	60%	—

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Apollo 0pp · Membrain 0pp over 0 weekly runs.

Engine by engine

Apollo leads on 2 of 3 engines

ChatGPT

6.8%

0.9%

AI Mode

Perplexity

3.1%

ApolloMembrain

Head to head in AI answers

1 engine answers name both brands

1Apollo ranked higher

0Membrain ranked higher

Prompt	Engine	Apollo	Membrain
Official website of the top sales enablement platform vendors	ChatGPT	#14	#15

Features, pricing & fit

Dimension	Apollo	Membrain
Pricing model	Per seat	Per seat
Entry price	Contact sales	$49 per seat / mo
Free plan	Yes	No
Deployment	Cloud platform	Cloud-based
Integrations	200+	—
Compliance	GDPR, SOC 2, CCPA, ISO/IEC 27001, CASA Tier 2, CPRA, EU-US DPF, PCI DSS	SOC 2 Type 1
Support	Email support at support@apollo.io, Dedicated support on Custom plans, Sales team for Custom plan discussions	Help Center, Services & Training, Ongoing support
Founded	2015	2012
Headquarters	San Francisco, CA	Stockholm, Sweden
Employees	501–1,000	11–50
Funding	Series D · $250M raised	Additional business angels (Bengt Nilsson and Thomas Rogalin)
Best for	Sales and go-to-market teams that run prospecting, outreach and dialing and want data, AI and execution in one system	Complex B2B sales organizations that want their sales process, playbooks and coaching built into the CRM.