Apollo vs Pipedrive
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Apollo is the stronger AI pick in Sales Engagement: it has a visibility score of 51 versus 3.9 for Pipedrive, and ranks ahead in 60% of the answers that name both.
Choose Apollo if…
- You want the brand AI engines rank higher (51 vs 3.9)
- AI answers describe it more positively (60% vs 44% positive)
- You need SOC 2 or CCPA or ISO/IEC 27001 or CASA Tier 2 or CPRA or PCI DSS coverage
- Large B2B contact database combined with prospecting and email sequencing
Choose Pipedrive if…
- You need more native integrations (500+ vs 200+)
- You need ISO/IEC 27001:2022 or ISO/IEC 27701 or SOC 2 Type 2 or SOC 3 coverage
- You prefer a larger, established vendor (1,001–5,000 employees)
- Visual sales pipeline management
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Apollo | Pipedrive |
|---|---|---|
| Visibility score | 51% | 3.9% |
| Change vs last week | down−2.8% | no change0% |
| Rank in Sales Engagement | #4 | #20 |
| Share of voice | 9.4% | 1.3% |
| Mentions this run | 59 | 8 |
| Positive in AI answers | 60% | 44% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Apollo −2.799999999999997pp · Pipedrive 0pp over 1 weekly runs.
Engine by engine
Apollo leads on 3 of 3 engines
Head to head in AI answers
5 engine answers name both brands
| Prompt | Engine | Apollo | Pipedrive |
|---|---|---|---|
| What is the difference between a sales engagement platform and a CRM? | ChatGPT | #7 | #4 |
| What should a sales engagement platform integrate with? | ChatGPT | #8 | #4 |
| Best sales engagement platform with AI features | AI Mode | #3 | #8 |
| Most affordable sales engagement platform that is still reliable | AI Mode | #1 | #8 |
| Which Sales Engagement tools offer annual discounts? | Perplexity | #3 | #10 |
Features, pricing & fit
| Dimension | Apollo | Pipedrive |
|---|---|---|
| Pricing model | Per seat | — |
| Entry price | Contact sales | — |
| Free plan | Yes | — |
| Deployment | Cloud platform | Cloud (SaaS) |
| Integrations | 200+ | 500+ |
| Compliance | GDPR, SOC 2, CCPA, ISO/IEC 27001, CASA Tier 2, CPRA, EU-US DPF, PCI DSS | ISO/IEC 27001:2022, ISO/IEC 27701, SOC 2 Type 2, SOC 3, GDPR, EU-US DPF |
| Support | Email support at support@apollo.io, Dedicated support on Custom plans, Sales team for Custom plan discussions | Knowledge Base, Academy, Contact sales |
| Founded | 2015 | 2010 |
| Headquarters | San Francisco, CA | New York City, NY, United States |
| Employees | 501–1,000 | 1,001–5,000 |
| Funding | Series D · $250M raised | Majority buyout (Vista Equity Partners) |
| Best for | Sales and go-to-market teams that run prospecting, outreach and dialing and want data, AI and execution in one system | Small and medium-sized sales teams wanting an easy-to-use, visual pipeline CRM |
Plans side by side
Pipedrive
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Apollo
- Large B2B contact database combined with prospecting and email sequencing
- Transparent self-serve per-user pricing with a free tier
- Strong all-in-one value for prospecting and outreach
- Affordable, reliable choice for small teams and startups
- Widely used and highly rated by reviewers
Pipedrive
- Visual sales pipeline management
- Easy to use with quick setup
- Built specifically for sales teams
- Free trial with no credit card required
- Annual billing savings and clear pricing
- May lack governance, service, and advanced reporting
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Apollo vs Pipedrive”, https://slateindex.ai/compare/apollo-vs-pipedrive, data of Nov 3, 2026. Licence: CC BY 4.0.