Apollo vs Woodpecker
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Apollo is the stronger AI pick in Sales Engagement: it has a visibility score of 51 versus 3.6 for Woodpecker, and ranks ahead in 50% of the answers that name both.
Choose Apollo if…
- You want the brand AI engines rank higher (51 vs 3.6)
- You want a free plan to start
- AI answers describe it more positively (60% vs 0% positive)
- You need GDPR or SOC 2 or CCPA or ISO/IEC 27001 or CASA Tier 2 or CPRA or EU-US DPF or PCI DSS coverage
Choose Woodpecker if…
- You need GDPR 100% compliant (vendor claim) or CCPA 100% compliant (vendor claim) or ISO certified storage or CASA certified: tier 2 coverage
- Usage-based pricing suits your budget better than per seat
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Apollo | Woodpecker |
|---|---|---|
| Visibility score | 51% | 3.6% |
| Change vs last week | down−2.8% | up+2.1% |
| Rank in Sales Engagement | #4 | #21 |
| Share of voice | 9.4% | 0.6% |
| Mentions this run | 59 | 4 |
| Positive in AI answers | 60% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Apollo −2.799999999999997pp · Woodpecker +2.1pp over 1 weekly runs.
Engine by engine
Apollo leads on 3 of 3 engines
Head to head in AI answers
2 engine answers name both brands
| Prompt | Engine | Apollo | Woodpecker |
|---|---|---|---|
| Which sales engagement platform offers a free trial? | AI Mode | #1 | #8 |
| What is the typical pricing model for Sales Engagement software? | ChatGPT | #5 | #1 |
Features, pricing & fit
| Dimension | Apollo | Woodpecker |
|---|---|---|
| Pricing model | Per seat | Usage-based |
| Entry price | Contact sales | Contact sales |
| Free plan | Yes | No · 14-day trial |
| Deployment | Cloud platform | SaaS |
| Integrations | 200+ | — |
| Compliance | GDPR, SOC 2, CCPA, ISO/IEC 27001, CASA Tier 2, CPRA, EU-US DPF, PCI DSS | GDPR 100% compliant (vendor claim), CCPA 100% compliant (vendor claim), ISO certified storage, CASA certified: tier 2 |
| Support | Email support at support@apollo.io, Dedicated support on Custom plans, Sales team for Custom plan discussions | Chat in the bottom right corner of the app, Book a call, Answers to questions within hours |
| Founded | 2015 | 2015 |
| Headquarters | San Francisco, CA | Wroclaw, Poland |
| Employees | 501–1,000 | 51–200 |
| Funding | Series D · $250M raised | Pre-seed agreement with Xevin Lab (amount not stated) · $0M raised |
| Best for | Sales and go-to-market teams that run prospecting, outreach and dialing and want data, AI and execution in one system | Businesses that do outbound, including B2B sales teams, SaaS businesses and marketing or lead generation agencies |
Plans side by side
Woodpecker
Pros and cons
Themes from the AI answers that mention each brand
Apollo
- Large B2B contact database combined with prospecting and email sequencing
- Transparent self-serve per-user pricing with a free tier
- Strong all-in-one value for prospecting and outreach
- Affordable, reliable choice for small teams and startups
- Widely used and highly rated by reviewers
Woodpecker
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Apollo vs Woodpecker”, https://slateindex.ai/compare/apollo-vs-woodpecker, data of Nov 3, 2026. Licence: CC BY 4.0.